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How To Create A Micro Niche Blog in 2021? [A Step By Step Guide]

Hey there, Nishant this side. All the content that I provide here is 100% FREE! So for the effective working of this website I use affiliate links of products in my blog posts so if you buy from my affiliate link then it would give me some commission without costing you anything extra. It would just help me buy a coffee☕. Thanks in advance for your support❤❤

Making money from blogging takes time and it is no hidden truth.

But what if I told you that you can make good money from blogging by just working 2 to 3 months on a blog only with very few backlinks and high-quality content.

How?

By making a micro-niche blog.

In this post, I am going to tell you a step-by-step guide on how to create a micro niche blog from scratch in 2021.

Also, I must tell you to bookmark this post so you can read it afterward because it is a freaking 10,000 words guide.

So, without any further delay let’s jump to it.

What is a micro niche blog?

To understand properly what is a micro niche blog let’s take an example that you have made a blog on chocolate cake recipes.

On that blog, you can write about chocolate cakes without an oven, with an oven, without egg, without baking soda, and a lot more.

These types of blogs are known as niche blogs or niche sites.

However, if you just pick any one of the blog post ideas let’s say chocolate cake without egg, and make a whole blog on this topic.

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Now because you have drilled down so much into a niche you would face very little competition and the chances of your website getting ranked would be fast.

And these types of blogs are known as micro-niche blogs.

Hope you got the idea of what actually is a micro-niche blog.

Why you need to start a micro niche blog?

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In this competitive blogosphere if you want your website to rank fast on Google and earn you money then you can do that easily by building a micro-niche blog.

Here are some benefits of building a micro-niche blog in 2021:

  • Get laser-targeted traffic to your blog as you are targeting super long, low-traffic phrases.
  • People who will come to your blog would have a high buyer intent which would skyrocket your affiliate sales
  • By targeting a specific topic you are making your authority in that niche on Google.
  • You can make a decent income with a micro-niche blog in a lesser time duration
  • You don’t have to be a blogging or SEO nerd to start and grow your micro-niche blog.

Are Micro Niche Websites a good idea?

Yes, micro-niche websites are a good idea in 2021 because things are getting tough in blogging due to the recent pandemic.

Many new blogs have been started so if you want to get quick income without waiting for long then you should definitely build a micro-niche blog.

Also, due to the recent innovations in technology, there would be a lot of micro-niches available in the future so the future of micro-niche websites is also bright.

You can start with a crypto micro-niche in finance, plugins micro-niche in WordPress, gaming laptops in laptops micro-niche, and a lot more.

Micro Niche blog vs Niche Blog – Which is more profitable?

Micro niche blog vs niche blog is a battle that would never end.

Some bloggers would say niche blogs are the best and some would say no blog is better than a micro-niche blog

So to clear the confusion I organized a poll on this topic in my Facebook group and you can see the results.

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However, according to me, both have some pros and cons.

For example, a niche blog takes time to rank on Google, you have to work hard to write great content than your competitors and also have to make backlinks to your blog too.

However on the other side, a micro-niche blog is easier to rank, you would need few or no backlinks to rank higher on Google as there is not much competition in it.

But there are cons of micro-niche blogs as well.

For example, you can only make earning from your micro niche blog up to a certain amount, you won’t get a load of traffic to your blog, and many more.

On the contrary, there is no limit on how you can make money with niche blogs, you can get lakhs and millions of traffic on niche blogs.

Just on one condition that it would take time to settle on Google.

However, there is a middle way in between micro-niche and niche blogs which is that you can start your blog on a micro-niche, after some time when you got the authority you can target a broader topic and convert it into a niche one.

This is a more future-proof thing!

How to setup a micro niche blog properly? [Step-by-Step Tutorial]

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Setting up your micro niche blog properly is a very important task to do if you want to make money fast with it.

Especially if you are a beginner then it would be difficult as you don’t have any idea of how blogs are built.

But not to worry because here is a step-by-step tutorial to set up your micro niche blog properly.

Step 1 – Finding profitable micro niches to start a blog on

Finding a profitable micro niche for your blog is super necessary because it decides whether your efforts on your micro-niche blog will be worth it or not.

To find a perfect micro-niche brainstorm these things such as:

  • What recently you researched about on Google
  • Hobbies you have
  • Things which you have ample knowledge in
  • Things you have recently purchased
  • What things were difficult for your to find on the internet
  • Things you are super interested in
  • What medical condition you have hit with
  • And more…

Just find 5 to 10 profitable micro-niche ideas and choose one which you are really excited to write on.

However, you can also use some tools to fasten your journey of finding a profitable micro-niche.

1. Semrush Topic research tool

To use that tool you have to use this link to avail free 7 days free trial of the Semrush guru plan.

After that click on the topic research tool under the content marketing section of Semrush.

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Next add your seed keyword for example “Blogging”, choose the country you want to target and click on the “get content ideas” button.

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Semrush topic research tool would give you a lot of micro-niches or subtopics of the topic you have entered.

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But to get the trending topics you can click on the “trending sub-topics first” button.

And it would give you all the micro-niche ideas which are trending right now.

You can read my Semrush content marketing platform review to know more about this awesome tool.

2. Google

Yes, you can use Google to find a micro niche to start a blog on.

Just you have to go on Google and type in your seed keyword for example “keto diet”.

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Press space and you would see a lot of long-tail keywords of your seed keyword.

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Next go to any one of the long-tail keywords, press space and you would get even more long-tail variants.

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Pro tip – Move your cursor to different words and you would get different long-tail keywords from Google.

For example, I have put the cursor after “choose” and here is the list of Google auto-suggest keywords.

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However, when I put the cursor after “WordPress” you would see a different set of keywords.

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3. Quora

Quora is one of my favorite platforms because it can help in a lot of your blogging and SEO tasks.

The best part??

You won’t have to pay a single penny for using this platform.

To find a profitable micro-niche from this platform you first have to search your seed keyword.

For example, I searched for “blogging for beginners” and on the search results page click on spaces to view all the spaces on that keyword.

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Go to any of that space, scroll down, and click on “view more spaces” here.

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You can make your micro niche blog on the topics of these spaces.

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Along with all this, you can use ezine articles to find micro niche ideas for your blog.

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Just you have to go to this website and click on any topic your want to make a website on and click on it.

This tool would show you all the subtopics of that topic.

It is not as detailed but you can use it along with Google’s auto-suggest method to find a profitable micro-niche.

Testing the profitability of your micro niche

You found a micro-niche but how can you validate that it is profitable or not?

Yes if you have a premium tool like Semrush then you can easily find the profitability of your micro-niche.

But what if you don’t have enough money to buy it?

So for all those of you here is how you can check the profitability of a niche for free.

First, go to Google keyword planner and type in your micro-niche for example “WordPress plugins”.

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You can see it has a decent search volume and also it is low competition.

Now after that, you have to go to Google Trends and put in that keyword there as well.

If you see a trend graph of the keyword then it means that people have an interest in it and you can make a micro-niche blog on it.

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At last, go to Google, type in your “keyword + affiliate program”, and click enter.

On the search results page if you see a lot of affiliate programs then it means that it has a great affiliate potential.

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And you can easily make money with affiliate marketing by making a micro-niche blog on it.

Step 2 – Getting your website up and running

Now after finding and validating your profitable micro-niche you first have to properly make your website up and running.

Follow this tutorial to know how to properly get your website up and running.

So let’s get started.

Getting a domain to start your micro niche blog

The domain is the address of your website which users and search engines use to locate your website on the web.

It is really important to have a great domain name for your blog because over time it would be your brand name.

There are two types of domains:

  • Keyword domain (masterblogging.com, bloggingcage.com)
  • Branded domain (neilpatel.com., adamconnell.me)

You can choose any one of them whichever you like the most.

But remember that your website name should align with your mission of creating that website.

I personally recommend Namecheap for buying the domains because they are the cheapest and trusted domain registrars in the market.

To buy a domain on Namecheap first you have to click here to go to the Namecheap website.

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Next, type in your desired domain and check if it is available or not.

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If it is available, click on the “add to cart” button.

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Next, go to the checkout page and click on the “confirm order” button.

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Remove all the unnecessary things like email, VPN, and more as it can increase your charges.

Make your account on Namecheap if you haven’t and complete your payment.

And that’s how you can buy a domain at the lowest cost.

Buying affordable hosting and adding WordPress to it

Hosting is another super necessary thing for starting a profitable micro-niche blog.

If the domain is the address of your website then hosting is the house located at that address that stores all the data of your website.

Yes, there are many free blogging platforms like blogger where you just need a domain to start your website.

First, they are not so SEO friendly due to the presence of fewer SEO features in them.

Also, the themes on blogger are super heavy which makes your website super slow, and also these themes don’t provide your reader the best experience.

You can read my guide on WordPress vs Blogger if you want to see a detailed comparison between these two CMS.

So for all these reasons I recommend WordPress if you want to make a successful website in 2021.

The best thing?

It is totally free which means just have to pay for the hosting and domain then you can directly install WordPress in it.

I personally recommend Hostinger for newbie bloggers who don’t have much budget to invest in hosting.

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It is one of the cheapest and reliable hosting in the market which I personally use to host my websites.

Along with that, the hosting is super fast here is my website’s page speed insights score which is hosted on Hostinger’s premium hosting.

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Here is a step-by-step tutorial on how you can buy hostinger’s web hosting.

First, click on this link to go to hostinger’s official website.

Scroll down and choose the premium plan (I personally use that and it is oh yeah!) by clicking on the “add to cart” button.

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Choose the 48 months plan to get the maximum discount but if you don’t have enough money then you should go with at least 12 months plan.

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It would cost you a bit more than 3,500 rupees or $46 per year.

Along with that, you would get a free domain and SSL which protects your website and also save a lot of your bucks from spending on these two.

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Next, make an account of hostinger if you haven’t made it till now.

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After that complete all your payment details and click on “submit secure payment”.

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That’s how you can buy reliable hosting from hostinger.

Note – Remove all the unnecessary things along with the hosting to save some of your bucks.

Installing WordPress on Hostinger hosting

After buying hosting you have to add WordPress to the domain you want to add it.

For that go to the hpanel of your Hostinger’s hosting, scroll down and click on the auto-installer.

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Scroll down a bit and select WordPress. Next choose the domain to which you want to add WordPress, fill in all the necessary details, and you are done.

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Wasn’t it super easy to install WordPress in Hostinger’s hosting?

Step 3 – Setting up your WordPress website (Plugin, Themes and Important Settings)

If you are a beginner then you can get overwhelmed by seeing the huge amount of plugins and themes present in WordPress.

Which can waste a lot of your precious time.

So for that, I have mentioned some important themes, plugins, and settings that you can use to make your micro niche blog up and running.

Let’s get started.

Best WordPress themes for micro niche blog

WordPress comes with a ton of themes in its directory. To be specific wordpress.org has 7400+ free themes in its directory.

Isn’t the WordPress theme database huge?

Almost all the themes on WordPress are superbly made, are super fast, provide a great user experience, and also are SEO friendly which helps you rank higher on Google.

So, if you are using WordPress then you don’t have to give thousands of dollars to web designers to make your website look beautiful.

There are two WordPress themes that I personally use and recommend to newbies:

  • Generatepress Theme
  • Kadence Theme

Let’s discuss each of these themes in brief.

1. Kadence WP
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Kadence WP is a very popular theme which many big websites like masterblogging.com and bloggingwizard.com use to make their website look beautiful.

I personally use this theme on my blog and see how beautiful it looks (Self-appreciation😁).

Kadence WP comes with all those features which an ideal WordPress theme should have such as:

  • Speed
  • Designing options
  • Fully schema structured theme
  • Responsive and mobile-friendly design
  • See more features here.

Here are some benefits of using this theme on your micro-niche blog:

  • The free version of this theme also has some killer features
  • This theme is a well-structured and fast theme for WordPress websites.
  • Kadence blocks can reduce the cost of buying a page builder to design your website
  • Kadence pro theme pricing plans are super affordable
  • Comes with a drag and drop header and footer builder which helps you design your theme easily.

If you are a beginner then you can go with Kadence free but if you have money and want to get full control of this theme then you would need the Kadence premium.

Here is its pricing.

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If you want to know more about the Kadence theme then you can read my Generatepress alternative list where I have ranked this theme as the #1 GP alternative.

2. GeneratePress
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The next theme which I recommend if you don’t want to use the Kadence theme for whatsoever reason is GeneratePress.

GeneratePress is one of the most trusted themes in the whole WordPress community.

It is fast, SEO friendly, schema structured, mobile-friendly, and more.

Here are some benefits of using this theme on your blog.

  • Great customization options in the premium theme make it worth the price.
  • A super fast and well-structured theme that gives your reader the ideal environment.
  • You can easily design your website with the help of Generateblocks.
  • The site templates are clean and you can easily use them on your website.
  • The premium version of this WordPress is also affordable.

However, along with all these features, there is a big problem in GeneratePress that the free version of this theme doesn’t come with a lot of customization features.

The free version is good for a simple and sober AdSense blog but if you really want to take the design game to the next level then you need GP premium.

Here is the pricing of GP premium:

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You can read this article by me on Generatepress free vs premium to know more about the GP theme.

Best WordPress plugins for micro niche websites

The plugin is one of those things which give WordPress an upper hand over other CMS like drupal, blogger, and more.

Literally, you can add almost anything with the help of plugins on your WordPress website.

WordPress directory has a lot of plugins in it and to be specific (again!) it has more than 54,000 free plugins at the time of writing this article.

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However, to be noted that you shouldn’t go mad over plugins on your WordPress website because adding them excessively can slow down your website to the bottom.

So, add only relevant plugins and remove all those which are hampering your website speed.

You can use the P3 performance profiler to find those heavy plugins.

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Here is the list of other plugins which you should definitely use on your WordPress website.

1. Kadence Blocks or Ultimate Addons for Gutenberg
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Want to design your website beautifully?

If yes then you need a page builder for it which can be costly especially for beginners.

So, to save your money on fancy page builders you can either use Kadence blocks or Ultimate Addons for Gutenberg which are free of cost.

It would help you design your homepage and blog posts easily without using a fancy page builder.

Also, if you are using the Kadence theme then you should definitely use Kadence blocks because it can take the look of your theme to the next level.

2. WP Rocket
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Say it with me:

Especially after the page speed update 2021 page speed has got a huge place in today’s SEO standards.

So to improve the speed of your website you need a caching plugin.

And one plugin that I trust the most which help me get this speed on

Page speed insights

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GTmetrix

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Is WP rocket.

Recently I have bought it and it has helped me control the web vitals of this blog.

It is a premium cache plugin in which you have to invest your money in.

However, I can assure your that every penny on this premium plugin is totally worth it.

You can buy a single site license of this premium plugin which would cost you $49 for one year.

Here is the pricing of all the WP rocket plans

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However, you can also use the swift performance lite plugin if you are short of budget and still want a great website speed.

3. Akismet Anti Spam
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Comment spam is one of the most dangerous things which you should monitor and control from the very beginning.

If not then it can affect your rankings and skyrocket your website’s spam score which is a serious problem.

To stop this you can use the Akismet Anti-spam plugin which would help you remove all the spam comments from your website and make it clean.

The free version of this plugin is super enough for beginners as well as pro ones too.

Just you have to install this plugin, make your personal account on Akismet and now you are good to go.

4. Social snap
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This is one of the top-rated social media sharing plugins for WordPress.

It came into the limelight when a popular social media plugin social warfare was found infected with malware.

This awesome social media plugin comes with clicky social media sharing buttons, click to tweet buttons, and more.

I personally use this plugin on my website and it has helped increase my website’s social shares.

If you are a beginner then go with the free version and it is totally enough for you.

However, if you have some experience in this blogging field then you should definitely go for the premium one.

It comes with a social sign-up, 30+ social media sharing buttons, and a lot more which would definitely help you increase your social media following and social shares.

The premium version of this plugin starts from $39 for a 1-year single website only.

Here are all the social snap premium plans.

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5. One Signal
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Want recurring blog traffic?

If yes then you should definitely use push notifications on your website.

You can ask your readers to allow push notifications from your website which will notify them every time you publish a new article.

And the easiest way to add push notifications to your blog is by using the One Signal WordPress plugin.

It is a totally free plugin that helps you add push notifications, customize them which helps you get more push subscribers.

6. Redirection
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The redirection plugin is my favorite redirection plugin which automatically adds a 301 redirect whenever I change the permalink of my article.

So that users won’t see a 404 page whenever they type the post URL with old permalink which helps maintain my site bounce rate and time on site in control.

The best part?

It is totally free just install it, choose the automatic redirect option and that’s how you can install it properly.

7. Yoast SEO
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SEO is important but it is difficult to do all the tasks on our own.

So to fix that you can use the Yoast SEO plugin which would give you a checklist of all the on-page SEO things you have to add to your article to make it rank on search engines.

Also, it helps you add a headline, meta description, permalink, primary keyword to your blog which makes your website eligible to rank higher on Google.

Along with on-page SEO, it also helps you fix the technical SEO of your site as well such as indexing and deindexing some specific pages, make robot.txt, create a sitemap for your website, and more.

The free version of Yoast SEO is totally enough if you are a newbie but if you want more features then you can also go with the premium one.

8. GA Google Analytics
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Google Analytics is one of the integral tools for bloggers.

However, it really gets overwhelming by seeing the huge amount of WordPress plugins that you can use to connect your WordPress website with Google analytics.

The most simple and reliable plugin which you can use to add Google analytics to your website is GA Google Analytics.

I personally use this plugin and it has helped me perfectly connect my Google Analytics with my WordPress website.

It is a free plugin so you won’t have to give a dime to connect your website with Google Analytics.

You can refer to this Google Analytics guide by Ankit Singla sir to know how to connect Google analytics with this plugin.

9. Pretty Links
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Affiliate marketing is ❤.

However, affiliate URLs without cloaking looks like some kind of spam that can negatively impact your sales.

For that, you can use pretty links WordPress plugin which can cloak your affiliate link and also 301 redirect it as well.

As a beginner, I would recommend you to go with the free version.

But if you have a grown-up blog then for more advanced features like link tracking and more you can go with the premium version as well.

10. Optin monster
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Optin Monster is one of the lightest and trusted WordPress plugins to add opt-in forms and collect the email of your readers.

It helps you convert your regular blog readers into your audience and drive some traction to your new blog posts.

Many big marketers like Neil Patel, Adam Enfroy use this plugin to add opt-in forms to their website and capture emails easily.

However, this plugin is a premium one that starts at $9 per month for 1 year on a single website.

All the pricing plans of optin monster are here.

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Adding opt-in forms by optin monster is a great way to capture emails and make your digital tribe.

I can assure you if you invest in this plugin then you won’t regret it.

Important WordPress setting to do on your micro niche website

Along with themes and plugins you also have to do some important settings in your WordPress website which would help it to run properly.

Here are some important settings that you should definitely do:

  • Remove any dummy comment, posts, or page from your website.
  • Change the site title, tagline, time zone, and permalink structure.
  • Configure the reading settings of your WordPress website like what your front page displays and more.
  • Complete your user profile thoroughly like your name, social profile, bio, and more.
  • Remove unused themes from your website.
  • Make a gravatar account and add a gravatar image to your website.
  • Add a favicon to your website to make it look more brandable.
  • Change your website URL to HTTPS and choose whether you want the www version or non-www version of it.

Step 4 – Finding profitable keywords for your micro niche blog

Keyword research is a super integral part of any successful niche or micro-niche blog.

If you do it right then it can help you grow your micro niche blog super fast.

So here are my three favorite methods that I use to do keyword research for my micro niche blog:

1. With Semrush

Semrush is my favorite tool when it comes to keyword research. Semrush has a huge keyword database of freaking 20 billion.

There are three ways you can do keyword research with Semrush.

First with the Keyword overview tool.

If you have a keyword and want to know its competition, CPC, monthly volume, and other keyword metrics then you use the keyword overview tool for it.

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First, you have to go to the keyword overview tool, put in your keyword, and click the “analyze” button.

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After that, you will get all the important keyword metrics like:

  • Volume
  • Keyword difficulty
  • Trend
  • Keyword variation
  • Questions
  • Related keywords and more

Second, you can use the keyword magic tool to find a lot of long-tail keywords fast.

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For that, you first have to go to the keyword magic tool by Semrush, put in your keyword, and click on “search”.

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It would give you a lot of long-tail keywords with different keyword groups, filters, and many other cool options which would help you find low-hanging keywords fast.

The last way to do keyword research is by using the organic research tool by Semrush.

To use this tool you first have to add one of your competitor’s websites from which you want to get keywords.

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Next, you have to add it to the organic research tool and click on the search button.

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Scroll down and click on the “view details” button under the organic keywords section.

It would give you all the keywords that your competitor is ranking for on Google along with all the important keyword metrics

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You can sort the keywords based on difficulty to easily find the low-hanging fruits for your blog.

2. With Google

If you are low on budget and can’t invest in any premium SEO tool whatsoever then there is good news for you that you can easily do keyword research from Google itself.

The best part?

I personally do it too and it works great.

Let’s break it down step-by-step.

First, go to Google and search the seed keyword you want to make a blog on.

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For example “keto diet for beginners” but don’t click enter Google would give you a lot of keywords with its auto-suggest feature.

Click on any of the keywords for example “keto diet for beginners vegetarian Indian”.

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Next, you have to analyze the search results and if they have any of these features that I am going to tell you then you can target these keywords.

  • See if low DA (Domain Authority) and PA (Page Authority) websites are ranking on Google. Use Moz bar chrome extension for it.
  • The content ranking on Google is not updated for a long time.
  • Low or thin content is ranking on Google.
  • See if social media websites, review websites, WordPress.org, etc are ranking on Google instead of blogs.

And that’s how you can find low-hanging keywords from Google itself without paying a dime on keyword research tools.

However, there are drawbacks of this method which are:

  • You won’t get the exact search volume of your keyword by using this method
  • You don’t get CPC and difficulty of the keyword without using premium tools.
  • This method takes a lot of time to find low-hanging keywords to blog on.

But if are out of funds and want to find great keywords for your blog then this method would help you do that.

Step 5 – Writing SEO friendly content for your micro niche blog

Now you know how you can find low-hanging keywords for your blog but if you write bad content then no one can ever rank your website on Google.

Even if the keyword is super low competitive.

But not to worry because in this guide I would also give you some tips on how you can craft awesome content for your micro-niche blog so no one can stop your website from ranking on Google.

So let’s get started.

1. Focus on Quality not Quantity

Crafting awesome content takes time.

And if you try to make it fast then it can severely hamper your blog’s quality.

So my first tip to you for creating awesome content is to focus on quality, not quantity.

I personally follow this tactic in all my blogs and try to make it the best blog on that topic.

And that is the reason why many big bloggers comment on my blogs and share them on their social media.

So if you want your blogs to be shared by other big bloggers in your niche then you should go full in quality.

2. Make pillar content

Want to make a mark in your micro-niche quickly?

Then start publishing pillar content on your blog ASAP!

But what on earth is pillar content?

Pillar content is simply a detailed post on a specific topic that covers all the things related to that topic so your readers won’t have to go on any other blog to know about it.

Pillar content is not your general content where you just touch the surface of the topic in your blog post and you are done.

You have to compile all the facts, knowledge, videos, infographics, and more to create awesome pillar content.

Here are some ideas for creating pillar content

  • 100 tools that help you do X (Example 100 SEO Tools that can help you rank higher).
  • A detailed step by step guide on X (Example A Detailed step by step guide on how to increase your CTR)
  • X guide: How to do that Y in 2021 (Example On-Page SEO guide: How to rank fast on Google in 2021?)

Also, it doesn’t mean that you should always create pillar content on your blog.

You should create content that fulfills the user query fully whether it is through a general blog post or a pillar post.

I would recommend you to create the first 2 to 3 posts on your micro-niche blog as pillar content, after that you can mix them with some general posts as well.

But I would repeat again that do fulfill the user query with your blog posts even it is with some pillar posts or some general posts.

3. Make a killer headline and blog description

CTR is one of the most influential ranking factors of Google.

It can help you get more organic traffic without ranking higher on Google and also more CTR helps you improve your Google rankings as well.

Google hasn’t said that CTR is a ranking factor till now but Rand Fishkin’s CTR experiment confirms it.

So if you want more CTR then the two things which you have to focus on are your blog post headline and blog description.

These are the first two things that users see first on your website on the Google search results page.

Here are some tips which you can use to create awesome headlines for your blog posts:

  • Use numbers (especially odd) in your blog post headline which helps you drive more clicks and improves your CTR.
  • Try headlines with negative emotions to get more clicks. For example, 10 deadly things to avoid to get success in blogging.
  • Using power words like best, proven, guide, awesome, etc in your headline can make a dent in your organic CTR.
  • Add brackets and parentheses in your blog headline makes it look good which can positively impact the CTR

Now here are some tips to optimize your blog description:

  • Tell the reason why the users should click on your search result. Tell what they are going to get through the blog post which would increase the clicks.
  • Add CTA (Call to action) like click here to know more, read this guide and more which would help user to click on your search result and increase your CTR
  • Start your description with questions so users would have some curiosity for your blog post which would help you increase your blog’s CTR.

You can read my blog description guide to know about blog descriptions from A to Z.

4. Use keyword effectively in your blog post

Stuffing keywords in your blog post can ruin your website.

But does this mean that we shouldn’t add keywords to our blog posts at all?

No never!

Keywords help Google crawlers to understand the topic of your blog post and where they should rank your blog post.

More number of times the keyword appearing in your blog post makes it more eligible in the eyes of Google to rank for it.

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Here I am not telling you that you should forcefully add keywords so to make your blog post more aligned for a keyword.

Now Google is super smart and with Rank Brain and Google’s recent algorithm updates it can easily find the topic of your blog posts.

Also, Google has said that in Google “How Search Works” report that they see keywords on the page for finding relevancy.

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So, just sprinkle the keywords naturally in your blog post and see the magic happens

5. Link one article to another

Linking one article to another (known as internal linking) is super important because it helps you pass link juice to all the pages of your website.

Which helps in increasing the DA and PA of your website.

But that doesn’t mean that you should interlink your website like crazy.

You should have some things in your mind before doing internal linking:

  • Add internal links as up as you can because it passes the maximum link juice and helps you rank higher.
  • Text link passes the most link juice so always try to add more text links rather than a sidebar or related post links.
  • Don’t forcefully add internal links. Just do it naturally and spread only relevant links. I would recommend 6 internal links at most per post.
  • Add links to orphaned pages (pages that don’t have any internal links) it would help in distributing your website link juice properly and helps you rank high
  • Use keywords in your internal links anchor text to increase the relevancy of your blog post for that keyword which can increase its ranking.

You can see this video on internal linking by Ahrefs to know more.

6. Cite sources in your blog post

Giving outbound links in your blog post is as important as adding internal links.

It helps you show as an expert in your niche and also helps you stand out from the fluff present on the internet.

Also, it tells Google that you are maintaining a healthy atmosphere with other websites as well.

But similar to internal linking you should keep some things in your mind before adding outbound links to your blog post:

  • Don’t go crazy on outbound links. Yes adding external links is important but if you go all-in then it can mark you as spam. So only add quality links and in limit.
  • Don’t give links to spammy websites. First, it would let you penalize from Google, and second, it would increase your website’s spam score. In both the case your rankings would suffer.
  • Linking to competitors is great for building a relationship with them. However, you should not link them like crazy in all your blog posts.

7. Ask Questions

Questions are the best buddies of internet marketers.

Whether you are a blogger, copywriter, SEO, or in any field online then questions can help you increase the profits of your business.

As a blogger, you can use questions wherever you want such as in headline, subheadings, blog description, content, and more.

It would generate curiosity in your readers and it would help them to read your post till the end which would give you many SEO benefits like:

  • Improves time on site
  • Increase page views
  • Reduce bounce rate
  • Helps you get more social media followers, subscribers, and more.

8. Make the URL SEO friendly

Optimizing the blog URLs is the most underrated part of on-page SEO which can hugely impact your website’s ranking.

I remember there was a time when I wrote long URLs for my blog posts and it hugely impacted my website’s ranking.

But as you can see today I try to shorten my blog’s URL as much as I can which helps me rank easily on Google.

Here are some more tips to make your website’s URL SEO friendly:

  • Use one or no folder in your URL. More folders in URL make it difficult for your readers and search engines to understand so it is better to use it at least.
  • Add keyword in your URL helps Google understand the keyword you have optimized for which helps in your website’s ranking
  • Don’t use date in URLs because the date in URL as it doesn’t update even when you update your blog and also it makes your URL bigger which becomes difficult to remember.
  • Use hyphens to separate words in your URLs because different words in blog URL helps Google crawler easily understand the keyword.

9. Use an on page SEO plugin

If you are a beginner then it is really overwhelming to keep all the on-page SEO things in your mind so to protect you from that you should use an SEO plugin.

SEO plugins like Yoast, Rank math, etc gives you an on-page SEO and readability checklist so you won’t have to remember each and every single thing.

You just have to install it, go to the post you want to check the on-page SEO, and click here on the top navigation bar to see the checklist.

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10. Use short paragraphs and lot of sub headings

Want to stick your readers to your blog post like crazy?

If yes then there is one simple hack to do so.

Use short paragraphs and a lot of subheadings.

Here is an example of two different blog posts tell me which one do you want to read?

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I would prefer the one which is broken down into several parts because it is easy to consume.

Also, breaking down your blog post into shorter paragraphs and lots of subheadings makes it easier for the skim readers to skim your article and easily find the part of your article they actually want to read.

It helps you get more page views, increases your time on site, and helps you grow your blog readers.

11. Focus on search intent

One of the hottest topics in SEO nowadays is search intent.

Search intent in simple words is the purpose of the search.

Suppose if you are searching for “best SEO tools” then the thing which helps Google understand the purpose of that query is search intent.

Hope you got that point.

But how you can find the search intent.

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Search intent is basically categorized into four parts:

  • Informational – Guide, How-to, tutorials, what and why articles come in this category.
  • Navigational – Branded name keywords lie in this region.
  • Commercial – Coupon, review, discount, bumper offer type articles lie here.
  • Transactional – Buy types of keywords like buy juicer, buy SEO tools, etc lies in this type of intent.

Here is a practical demo on how you can find search intent quickly.

First, go to Google and type in your keyword. For example, “blogging as a newbie”.

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See which type of articles is ranking. On this keyword, you can see that guide and listicle type articles are ranking.

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This means that its intent is an informational type where you have to craft informational content not any other type of content.

12. Make your website fast

No one likes slow websites and I mean no one!

Here is an infographic by section.io which tells how page speed affects the bounce rate of your website.

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And let me tell you that bounce rate is one of those factors which affects a lot of other factors like exit rate, page views, conversion rates, time on site, and more.

So, if slow page speed is hurting your bounce rate then it is hurting all these factors that I have mentioned above too.

But the real question is how can you fix it?

Here are some quick tips which will definitely improve your website loading speed and make it fast:

  • Resize and compress all the images on your blog so it won’t eat all your hosting resources.
  • Compress unused JS, CSS, and HTML so your readers won’t have to wait an eternity to load your website
  • Use a CDN (Content Delivery Network) which saves a copy of your website in the nearest server and fetches it whenever someone visits your website.
  • Use a great cache plugin that could do all the page speed optimization things of your blog (I recommend WP Rocket).
  • Move to a reliable and fast hosting that can help your website load faster (I recommend hostinger)

13. Focus on image SEO

Image SEO is another one of the most underrated aspects which can help you get traffic to your blog even in the toughest niches.

So if want more traffic to your micro-niche blog right from the starting then focus on image SEO.

Here are some tips which would help you properly optimize your website’s images for SEO:

  • Resize your images properly according to your website so it won’t take time to load them.
  • Add title and alt tags to images which would help you rank in the images section of Google.
  • Add keywords to title and alt tags but be natural and don’t over-optimize it.
  • Use captions of your images as a medium to spice up your images.

If you want to know more about image SEO then you can read this image SEO guide by Ankit Singla sir.

14. Work on these content formats

If you want to get some early success on your micro-niche blog then there are some content formats that you should work on from the very beginning.

If you want more backlinks or referring domains then you can go with:

  • Why type of post
  • What type of post or
  • Infographics

However, if you want more social shares then you can go with:

  • List Post
  • Why post
  • What post

Here is an infographic from Backlinko’s content study which tells you about Referring domains vs Social shares for different blog content formats.

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Along with all these formats, you can also write a full step-by-step guide too as it also works really well both in driving more social shares and backlinks.

Step 6 – Link building and getting traffic to your micro niche blog

Good hosting check, WordPress installation check, theme, and plugins check, keyword finding check, and great content also check.

Now it’s time for doing content promotion and making backlinks for your micro niche website.

First, let’s discuss how you can promote your blog post as a newbie.

The two most effective ways to market your blog post and drive traffic to it are:

  • Social Media
  • Email Marketing.

So let’s get right into these promotion methods.

Best social media platforms to drive traffic to your micro niche blog

In this section, I would give you a gist of some popular social media platforms which is used by many bloggers to drive some initial traffic to their blog posts.

1. Pinterest
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The first social media platform in this list is Pinterest which I personally call a blog traffic bomb.

Many bloggers are using Pinterest for driving a huge amount of traffic to their blog without spending a dime on Pinterest ads.

So you can now feel the potential of this image-sharing social media platform.

I have personally used this platform in the past which has helped me capture some blog traffic.

However, Pinterest works well for micro niche websites more rather than niche websites like mine.

Also, I had a lack of time so I had to quit this social media platform.

But if you are in a micro-niche then I would highly recommend you to try this platform and if you get some results then you can continue it further.

2. YouTube
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YouTube is the platform I like so much for driving traffic to my blog.

I have created a lot of valuable blogging, SEO, and affiliate marketing tutorials on my Hindi YouTube channel.

Similar to Pinterest due to the lack of time I can’t continue it further so I stopped it for some time.

But if you can manage then there is no social media platform better than YouTube for driving traffic.

There are many big blogging YouTube channels like Mr. Vyas, Amit Tiwari that are using YouTube to drive traffic to their website and increase their business profits.

You can easily repurpose your blog posts into videos and can post them on YouTube with a link to your blog post in the description.

It would surely help you drive traffic to your blog.

3. Instagram
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Instagram is booming right now and I am not kidding.

It is giving a crazy reach to the Instagram reels nowadays and that is the reason why marketers are going crazy over it.

Big bloggers like Mangesh Bhardwaj, Ayush Mishra, and more are making reels to increase their website traffic and drive affiliate sales.

You can leverage this platform too but you have to keep in mind that Instagram doesn’t let you add the clickable website link in their post description.

So, you can’t drive traffic to your website this way.

However, you can use Link Tree which lets you create a page where you can add multiple links and add its URL to your Instagram bio link.

Through your reels, you can ask your user to click on that link which would help you drive traffic to your blog.

4. Twitter
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This is the social media platform that I am personally using right now to drive traffic to my website.

I have tried short tweets, long tweets, threads, gratitude posts, and almost every tweet format.

Along with that I have connected with a lot of my fellow blogger friends like Mudassir Ahmed, Sayem, Sanu Singh too.

Here is a snap of my Twitter analytics, you can see that I have got more than 22k impressions in 30 days.

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Here are my Twitter hacks which I have used to drive traffic to my website:

  • More is less on Twitter – Remember if you want to get regular impressions and organic reach on Twitter then one thing you have to do is to tweet a lot of time. I can’t give you an exact number but tweet a lot of time.
  • Connect with other bloggers – Networking is one of the best things which has helped me drive traffic to my website. So instead of just sharing your posts network with other bloggers in your niche which would help you get more shares and more traffic.
  • Make threads frequently – One thing which I have learned in this journey of using Twitter for 3 months is that Twitter gives the maximum reach to thread posts. So, make some thread posts for your Twitter account it would help your account gain maximum visibility.
5. Facebook
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Another social media platform that I am using for content promotion purposes is Facebook.

One thing I can tell you is that Facebook traffic is one of the most valuable ones out of all the social media traffic.

This traffic is a targeted one that is really interested in your content and the product you are promoting.

So Facebook might not give much traffic but the quality of traffic is much higher than other social media platforms.

Here are some of the tips that I use to drive traffic from this platform.

  • Connect, Connect, Connect – Facebook is a great platform to connect with other bloggers. Share their content and make a mutual relationship. Also, it improves your post reach which helps you get traffic to your website.
  • Share your blog post with some content – One thing to remember on social media is that if you want to get more traction to your post then add some text and custom-made images in your post. Instead of a bland post just with your blog link.
  • Make a FB group – Your Facebook group audience is your own custom-tailored audience. It is the audience who really wants to buy the product you are recommending or read the article you would share. So, if you are using Facebook then do make a Facebook group too.

Leverage email marketing to drive traffic to website

Email marketing is one of the oldest but still the most viable channel to promote your blog post and get some initial traction.

Do you know that email marketing ROI is 42:1 (Spend: Return).

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Also, 86% of the marketers consider “email important” or “very important”.

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And the last shocking fact is that the average cost of an email subscriber is $48.87.

Isn’t it huge?

So, if you want to get success in your micro-niche blog then you must set up email marketing for it.

If you are super tight on budget then you can use convertkit for managing all your email marketing needs.

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The best part?

You can use it for free up to 1000 subscribers which I think is more than enough if you are just starting out.

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You can make email capturing forms, landing pages for free to capture emails of your readers for free with this software.

Sign up from this link to get 1000 subscribers free convertkit account.

Here are some email marketing tips to get your started with email marketing:

  • Don’t spam all the time – Yes I know that you want to get traffic, sales by making an email list but that doesn’t mean that you do that all the time. Do make a proper mixture of promotional emails and informational emails. It would help you in a long run.
  • Personalize your email as much as you can – Personalization has a very important place in email marketing. If you add personalization to your emails, it tells the user that you have put an effort in writing that email which can increase the open rate and click of your emails.
  • Ask a question – Asking questions to your email subscribers help you get more replies which helps you know how many subscribers are actively participating and which are not.

How to build backlinks for your micro niche blog?

It is important to promote your blog post on social media to gain some initial traction but if you want regular traffic to your blog then nothing is better than organic traffic.

But how to get it?

Creating great content should be your prime focus especially if you are in a micro-niche because as I have told you that you don’t need many backlinks.

However, that doesn’t mean that you should completely ignore it.

Suppose in the future if the micro-niche becomes competitive then you would need backlinks to rank higher.

So, in the micro-niche focus on quality content more than backlinks but don’t completely ignore it.

Here are my two favorite beginner-friendly backlink building techniques for 2021 and beyond:

1. Guest Blogging

The easiest yet effective way to build backlinks is guest blogging.

Guest blogging simply means a process of backlink building where you write a blog post for a website in your niche and in return you get one of the two backlinks in that post.

Many experts say that Guest blogging is dead but many big bloggers like Anil Agarwal, Brian Dean is still using it to make backlinks.

However, if you are just doing guest blogging only for the sake of building backlinks then Google would penalize you.

So, do guest blogging to provide value to the other person’s blog and in that way, you would get link juice as well as referral traffic to your website.

Here are some tips to focus on while doing guest blogging –

  • Don’t do guest blogging on general blogs which cover every topic under the sun.
  • Only provide quality guest posts of at least 2000 words on the blog you want to guest post on.
  • Always check the spam score of the blog you want to guest post on. If it is high then it is great to not focus on it.
  • If you want to do a guest post on a big blog then put some of your time sharing their articles, commenting on them, etc which would help you come on their radar.

You can see this Hindi video to know about guest blogging if you are a video person.

2. Roundup post backlink building

Roundup post backlink building is relatively an easier method of backlink building.

For participating in a roundup post you just have to be active on social media (preferably on Facebook).

Connect with other bloggers in your niche and when they would have an idea of the roundup they would notify you to participate in it.

And the best part of this method is that you can add a lot of your relevant blog post links to your answers.

Along with that, you can also create a roundup post on your blog post and politely tell the guests to link that post on their blog.

In this way, you would get some social shares and backlinks too

Pro tip – Want to build backlinks naturally to your blog fast? If yes then connect with other fellow bloggers in your niche, share their posts, comment on their posts. Come on their radar and they would definitely share and link your content.

Want to know more about link building then read the backlink guide by me on the Vishwajeet blog.

Do’s and Don’ts for a micro niche blog

Dos

  • Stick to your niche don’t ever expand it whether you are not getting huge traffic and sales. Try to create in-depth content
  • Constantly promote and build backlinks along with creating in-depth content for your blog.
  • Focus on only creating in-depth content for at least 4 to 5 months without hoping for a huge amount of sales.
  • Read all the affiliate program guidelines before enrolling in it so you won’t have any problems afterward.

Don’ts

  • Don’t think micro niche blogging is a quick rich scheme. Yes, you can make fast money with it but it would happen gradually.
  • I know that you want to earn money through your micro-niche blog. But it doesn’t mean that you would plaster ads over your website and produce thin content.

How to make money through micro niche blog?

There are a lot of ways in which you can make money from a niche blog but the situation is not the same with micro niche blogs.

There are very limited options with which you can monetize your micro niche website.

Here are two of my favorite that I have used to monetize my micro niche websites.

1. With Google AdSense and other ad networks

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Google AdSense is one of the easiest ways to make money through your blog by just placing ads on it.

However, there is a problem with this blog monetization method that to earn a decent income with it you need a lot of traffic.

So it is not viable to use this monetization only to monetize your micro niche blog until your micro-niche is a high CPC (cost per click) one.

But you should definitely use Google AdSense on your micro-niche blog because it would help you earn some side money even if you are not getting any sales by affiliate marketing.

Here are some more benefits of using Google AdSense on your micro-niche blog:

  • It pays you both for CPC (Cost per click) and CPM (Cost per million) so you would get money for showing the ads as well as clicking on them.
  • Google Adsense has a lot of quality advertisers so it would show only high-quality ads which won’t annoy your readers
  • It automatically analyses your website content and only shows ads related to your blog content which help you increase your ad income
  • Comes with responsive ads so the ads won’t look bad on mobile and hurt your website’s user experience.

You can use any other ad network on your micro-niche blog if you are unable to get Google AdSense approval for your micro-niche blog.

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I recommend Ezoic as the go-to Google AdSense alternative for any type of website.

Because first, you can use it along with Google Adsense too, and also Ezoic uses AI to find ads according to your blog content which increases your blog income.

2. With Amazon Affiliate Marketing

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Amazon Affiliate marketing is DEAD!

This is what all major affiliate marketers say but is it really dead?

It is both yes and no.

Yes because Amazon has made its affiliate rules a lot stricter and also cut down their affiliate commission.

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No, because you can still make a good income with Amazon Affiliate marketing besides all Amazon’s rules and regulations.

Also, it is according to me the best way to make money through your micro-niche blog.

You just have to review a product or make a list article adding having a lot of similar products, in this way you can drive sales and earn money.

For joining Amazon affiliate you just have to first join its affiliate program and give all your necessary personal and bank details.

You can see this video if you want to know more to make an amazon affiliate account.

After that, you have to find a great product, educate your reader about it and make a sale.

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Simple!

But there are some things you have to keep in mind while using Amazon affiliate:

  • You have to drive 3 sales in the first six months of affiliate account making.
  • Don’t short your affiliate URL because it would lead to the termination of your account.
  • You can’t give incentive to your reader for purchasing something from Amazon
  • You can’t run ads of any affiliate product directly
  • Read all the Amazon affiliate terms from here.

Pros and Cons of Micro niche blog

Just like a niche blog, there are both pros and cons of making a micro-niche blog which we would see in this part.

Pros of Micro niche blog

  • You would get only laser-targeted traffic to your blog which has a high chance to convert as a sale.
  • Micro niche websites can help you earn money quick and fast without waiting for years.
  • You don’t have to be any kind of expert to create awesome content for your micro-niche blog.
  • It has a lesser number of competition which would help you rank faster on Google and drive organic traffic.
  • You don’t have to devote your life to your micro-niche blog to make it successful.

Cons of Micro niche blog

  • You won’t get a lot of organic traffic on your micro-niche website as you target low search volume phrases
  • You can run out of topics for your micro-niche blog if you have narrowed a lot into your micro-niche.
  • Remember you can’t earn more than $1000 per month working on a micro-niche website.
  • You don’t have to regularly update the content of your micro niche blog which is not good for the freshness of your website
  • Very few monetization methods as compared to the niche sites.

Frequently Asked Questions

Yes, micro-niche websites still work and would continue to work beyond as well. It is a great way to quickly make money from blogging.

There are both pros and cons of micro niche websites but if you are a beginner then I would recommend you to start micro-niche.

Driving traffic to your micro-niche blog is relatively easier than niche sites.

As I have told in the article that in a micro-niche there is not much competition so you can easily rank your micro-niche on Google and drive organic traffic from there.

Also, to gain the initial traction to your blog you can also use social media and email marketing.

Yes, you can make $1000 per month from a micro-niche blog but I must tell you that it won’t be an easy journey.

It is very easy to make decent money from a micro-niche blog but to scale it to $1000 per month is another battle.

A micro-niche blog is a blog that fully covers a very specific sub-topic of a specific topic. For example, in the WordPress niche, you can make a micro-niche blog based only on WordPress plugins.

Hope you got the point.

That’s it

Micro niche blog has some goods and bads associated with it.

But no one can deny the fact that if you want quickly want to make money blogging then nothing is better than a micro-niche blog.

And this guide tells you exactly A to Z how to start a micro-niche blog, write content for it, promote it and make money from it.

Tell me in the comments which part of this article you liked the most?

Also, please bookmark this page so you can read it after some time.

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