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Welcome to the 10th episode of Expert Talks, where I interview famous bloggers who are doing great in this field.
Thanks for giving such great support to this series.
In today’s episode, I will interview Nikola Roza who is a blogger and an affiliate marketing genius.
So, let’s dive right in.
Who is Nikola Roza?
Nikola Roza is a blogger and an affiliate marketer from Serbia who blogs at nikolaroza.com.
He is a master blogger and affiliate marketer who has made a good living online through blogging.
I have recently got to know about his story, and it has really touched my heart.
He has overcome all the odds in his life and has made his life with blogging and affiliate marketing.
And at last, I would like to show my gratitude to Nikola for giving me this wonderful interview.
Now let’s jump to the interview.
Expert Talks #10 – An Interview With Nikola Roza (Nikolaroza.com)
Read this interview with Nikola Roza till the end to know how Nikola has made a full time career out of blogging and affiliate marketing.
Now let’s get to the first question.
Q1. Nikola, first tell me how are you? Can you please tell me something about yourself and your blog?
Hi Nishant, my name is Nikola Roza and I blog at nikolaroza.com.
I’m a blogger from Serbia, a poor country in southern Europe.
My blog is about affiliate marketing, SEO, and how to combine the two to make a killing online.
Q2. Tell me briefly about your story of entering into this blogging and SEO world?
In 2012 I was in college in Belgrade Serbia. Everything was going good when suddenly, my mother got really ill, I had to come back and take care of her.
3 years later, she died from cancer and I was left destitute, in big debts (from her treatment expenses), and living on social help.
I knew I had to do something. I also vaguely knew people were making money online and I sort of jumped into it as I had no alternatives really.
Through a lot of struggles, I made it to the point where now I can live comfortably from my affiliate commission from my blog (this is my best earner by far: https://nikolaroza.com/hosting-trial-no-credit-card/) and from freelance work I do on the side.
Q3. I know you love SEO. So, can You give a full fledged on-page SEO checklist for my readers?
- Keyword in meta title, URL, meta description, H1 tag, subheadings and first 100 words.
- Use LSI keywords profusely.
- Internal links with keyword-rich anchor text (use Link Whisper to help you automate internal linking).
- External links for added trust.
- Optimal keyword density and frequency.
- Image SEO- alt attributes, captions, image titles.
And that’s it.
It seems like it’s a lot, but it gets really easy once you get the hang of it. You don’t even think about it.
You just do it on autopilot, and it’s great on-page SEO.
Q4. You rank for a lot of affiliate keywords. Please tell me your exclusive framework of writing affiliate reviews?
Sure, I research what’s already running and just copy their subheading structure to the tee.
Of course, the content between the subheadings is completely unique. But the point is that I want to see what Google’s already rewarding, and then replicate it.
I also quite often tend to add FAQ sections to the bottom of the articles.
This helps with rankings quite a bit.
The bottom line is that you want to do everything your competition is doing and then replicate it to beat them.
For example, my HostGator Black Friday deals page (https://nikolaroza.com/hostgator-black-friday-deal-discount/) ranks position #3 in Google.
I got to that excellent ranking by making my page the most informative on the web, i.e., I copied what works for my competitors, and then I expanded on it.
And it worked!
Q5. Can you tell us the daily schedule that you follow to maintain your productivity?
Sure, I try to have a very structured day, every day of the week.
This is my typical daily routine:
- Get up at 6.30AM.
- Meditate for 15 minutes.
- Go for a walk and practice walking meditation.
- Come home and exercise.
- Make one cup of coffee and start working until 12AM.
- Eat main meal, take a siesta and general break until 2.30PM.
- Take another walk and plan out the rest of the day.
- Come home and work until 7 PM.
- Go for a run.
- 8PM, start working again and keep it up as long as possible.
- 10.30PM is the start of my evening routine (planning for tomorrow, reading and meditating. And listening to soothing music before bed.
As you can see, I try to be really deliberate with my time.
Q6. Blogging is a long term game. So, can you tell me how one can maintain the persistence to be in this field even after facing failures?
You need to understand that failures are a part of the game and will always happen no matter how good you are.
You also need to understand that other people are failing too, even if you don’t see it.
Finally, you need to start thinking about how every failure is a chance for an even stronger comeback.
That’s how true entrepreneurs think.
Q7. Can you mention some of your favorite blogging tools that you use on a regular basis?
Here are some of the tools that I use regularly:
- Ahrefs – Backlink analysis.
- SEMrush- Keyword research (if you’re reading and Black Friday is coming, get the deal here (https://nikolaroza.com/semrush-black-friday-cyber-monday-deal-discount/).
- OptinMonster- Pop-up marketing (also get OptinMonster Black Friday offer here).
- Link Whisper- Internal linking on steroids.
- Unbounce- Landing page creation (get my coupon code here).
- Elementor- Site creation.
I try to keep it simple because, while tools help you be more productive, too many of them and you suddenly become less productive than you were before.
Q8. Backlinks are super important. Can you give some of your favorite methods to make backlinks?
Here are 3 newbie-friendly link-building methods that are also evergreen.
#1- Expert roundups. These are very easy links that come to you on their own. All you need to do is be active in your niche.
- Share other blogger’s content.
- Engage with them.
- Comment on their blogs.
- Link to them from your blog and then let them know.
All of this will get you on their radar and link opportunities will follow suit. When they do, make sure you accept them.
#2- Guest posting. Guest posting is an awesome way to build links to your money pages.
These links totally work even though some marketers keep repeating they don’t. Don’t believe them as they have their reasons for saying that.
But the key to effective guest posting is to only post on powerful sites that have a lot of authority.
So, don’t guest post on sites with DR5 and expect to see results. Instead, be a guest on sites with DR75 and more.
Yes, it’s much harder to get a placement there, but one link from DR 70+ site is worth more than 500 links from the DR10 sites.
So even if you can get just one guest post per month on a powerful site, it’s totally worth it.
Especially true if you’re writing your guest posts yourself, instead of outsourcing it.
Then you need to make each one of those counts.
#3- Interview link building- interviews are another easy way to build whitehat links to your blog. All you have to do is get invited, show up and provide value.
And you’re at liberty to link to your site and money pages at will, as long as it makes sense.
Finally, there’s HARO.
HARO is a service that connects bloggers with journalists looking for quotes, and it’s a way for you to score some truly powerful links.
The strongest link I got from HARO was from a DR88 site.
That said, HARO is a very time intensive link-building tactic, and also, in the beginning when you’re inexperienced, you won’t be getting a lot of links.
But if you keep at it, you’ll get better and be able to have a higher success percentage rate.
Q9. What are some future trends in SEO and blogging according to you?
I have no idea and try not to think about it and stay in the present.
My guess is that future SEO development will be about new technologies being introduced.
For example, once VR become a commodity, I’m guessing we will have a branch of SEO dedicated to teaching you how to rank in virtual reality Google:)
It’s best not to think about it too much.
Q10. Can you tell me which methods do you use to drive traffic to your blog? Also give some tips to drive traffic as a beginner.
The main traffic channel for me is organic, via Google and Bing.
Organic traffic is the most valuable type you can have and investing in SEO is crucial.
I also get a lot of social traffic and I have Missinglettr to thank for it.
This tool brings me predictable traffic every month and automates 99% of my social activity.
Here are my monthly traffic stats from Missinglettr.
Pretty neat no? And all on autopilot.
Missinglettr is also an indispensable tool for getting shares for non-shareable content.
What is non-shareable content? It’s your money pages that other bloggers are not that particularly inclined to share with their audience.
For example, my FastComet Black Friday page is a money page that almost no one shares on their own.
But thanks to the Missinglettr automation feature, I’m able to get dozens of natural shares and reshares relatively quickly.
This helps my SEO too.
Q11. Newbies try a lot of things to make money but fail to get success in one. What is your take on this? Should newbies focus on one thing or try multiple things at a time?
“A Jack of all trades is a master of none”.
In other words, they need to focus on one thing and one thing only.
From my experience, I recommend SEO to anyone who wants to make serious money online.
Yes, it’s slow at the beginning, but once you get going and that passive traffic starts pouring in.
You’re basically setting it for life because then, even if you don’t do anything for 5 years, your traffic will still be there when you come back.
For example, this WPX Hosting Black Friday page ranks number #4 in Google.
And I haven’t touched that page for almost 10 months, since last year’s Black Friday and Cyber Monday.
In other words, my ranking improved thanks to the good SEO I did earlier.
Q12. You are a networking champ. Can you mention some of your favorite networking tips that you use to network with other bloggers? Also, name some of your blogging friends as well.
Thanks for the compliment, Nishant. I try my best to network as much as I can, but I can always do better, much better.
My best tip is to just choose your preferred channel, and then be consistent on it.
Don’t pick Pinterest, Facebook, Twitter, and LinkedIn all at once.
You will burn out and won’t achieve anything.
Instead, pick one, for example, Twitter, and go all in on it.
In my case, “going all in” was dedicating 30 minutes per day to Twitter promotion and engagement.
And it works as being active on Twitter has opened so many doors to me.
Doors that would’ve otherwise been closed.
A few friends I’d like to mention are:
- Ryan Biddulph from Blogging From Paradise;
- Lisa Sicard of Inspire to Thrive;
- Janice Wald of Mostly Blogging;
- Anthony Gaenzle of AnthonyGaenzle.com
- Mudassir Ahmed of Blogging Explained;
- Hassan Khan of StartedBlogging.com
I’m blessed with many more friends beside these:)
Q13. Knowledge is power. Tell me some blogs or youtube channels that you use to learn SEO and blogging.
There are hundreds of excellent blogs and YouTube channels, but these are my current favorites.
And that’s it.
I’m much more about doing than about learning at this stage of my career.
Q14. Give some suggestion or testimonial for my blog.
Your blog is clean and readable, with lots of emphasis on whitespace.
It looks great and professional, and your content is superb.
For example, I really like your blog description guide. You obviously put a ton of effort into it.
The things I’d like to recommend are:
#1- Have more content– always be pumping out more content because the content is what will get you ranked in the SERPS and earn you money.
Correction, quality content will do that but I saw already you have a firm grasp on the quality:)
#2- Build more links- always be link building because, in the sea of infinite content, Google will have to pick one and it’ll always pick the result with the most authority.
Good content with awesome backlinks will always triumph over incredible content but with no authority.
My advice is to not make the mistake of publishing content only and expecting great results.
Thank you, Nishant. It has been a pleasure and an honor.
Nikola is one of my favorite blogging friends on the web.
He helps me a lot by sharing my blog posts on his Twitter account.
It helps me get some traffic to my blogs.
(Thanks, Nikola for your support bro????????????.)
Now you tell me in this comment box which part of this interview you liked the most.
Also, share this interview post on social media so that it can reach a wider audience.
Thanks in advance.❤❤❤
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