Think for a second how great would it be if your blog readers would get hooked by your blog content and become your loyal audience.
It would be a dream come true.
But what’s more important is.
How you can do that?
By making your blog persuasive.
In this post, I am going to tell you 25 Awesome tips on how to write a persuasive blog post!
So, let’s dive right in.
What is persuasive writing?
Before diving into the actionable tips which would help you make your blog persuasive.
You should first know what on earth is persuasive writing?
Persuasive writing in simple words is an art of writing content that can convince your readers to believe in your specific idea or saying or to do your desired action.
It is used at various places like blog posts, review articles, comparison articles, landing pages, and a lot more.
In persuasive writing, we use proofs, examples, visualization, etc to convince your readers with you.
So, if you really want to seal the deal through your blog, then you need to master this art ASAP!
Why writing persuasive blog post is important?
Writing a blog post that can easily convey your message to your readers is quite easy.
But to convince your readers to do your desired action requires the power of persuasiveness.
Here are some other benefits of writing persuasive blog posts:
After discussing the possible benefits of writing persuasive blog posts.
Let’s now jump to the actionable strategies which would help you write persuasive blog posts easily.
25 Important Tips on How to Write Persuasive Blog Posts?
Here are my 25 favorite tips to write persuasive blog posts which would let your readers hooked with your blog content.
1. Find topic which your audience has interest in
Finding the right topic to blog on is really important because one right topic can give you a lot of traffic and backlinks naturally.
How to find engaging blog topics?
I personally use SEMrush to find all my blog topics easily.
First, you have to go to SEMrush and click on the “topic research tool” under the content marketing section.
Next, you have to put in your seed keyword there, choose the country you want to target and click on “Get content ideas”.
It would generate a lot of lucrative blog topics on which you write a blog and make your blog viral.
For example, in the topic research tool, I added the seed keyword “blogging” and click on the button.
It gave me a huge bunch of working blog topics within 5 minutes.
You can start your SEMrush FREE trial by clicking on this link.
You just have to make an account there, put in your credit card details and you would get access to SEMrush.
2. Pin point the user query and fix it through your blog
After finding a working blog post topic you have to find the query which is the pain in the neck for your audience about that topic.
Because this query is a pain in the neck for your audience and if you fix them through your blog post then they will become your loyal blog readers.
How to find common user queries to address?
One of the best ways to find user queries is Quora. Quora is a question and answer hub where a user posts their queries about a product or a topic.
Just you have to put in the topic you want to find queries for in the search box.
For example, I added “GeneratePress” in the search box and click enter.
You would get a whole bunch of queries that real users are asking.
Along with that, you can go to product hunt to find common user queries exclusively for a product.
After going there you just have to put the name of the product you want to review in the search box.
Next, click on the desired result and scroll down you would get a lot of queries and discussion going around that product.
3. Write attention grabbing headlines and meta description
Do you know that 80% of users read your headline and 20% read the content of your blog post?
So, if you want the 80% part to read your article then you need an attention-grabbing headline and meta description for your blog.
Headline and meta description are the first things that users see of your blog.
And not optimizing it can cause a huge loss in your website’s rankings.
How to write click worthy blog headline and description?
First, let’s talk about how you can write an engaging blog headline:
Next here are some tips to write engaging meta descriptions:
4. Use keywords without going overboard
In 2021 your primary focus should be to write blog content for humans rather than Googlebot.
However, this doesn’t mean that you shouldn’t optimize your blog for keywords.
There is no specific number of times you should add keywords to your blog post.
Instead, just sprinkle the keywords sometime in your blog post.
Because keywords help you rank on Google or other search engines.
However, you shouldn’t repeat the same keyword 100 times.
Instead, you can use LSI keywords.
LSI keywords or latent semantic indexing keywords are related keywords of your main keyword which can optimize your blog for.
It helps your blog post to rank on Google for 100s of keywords rather than one.
Here are platforms that you can use to find LSI keywords:
- Quora – Quora is a question and answer website which can give you a lot of questions that you can use in your blog subheadings or content.
- Reddit – Reddit is a place where users discuss queries. You can pick out some of the phrases from user queries and use it in your blog post.
- Pinterest – Pinterest is a hub of untapped keywords. Just type in your seed keyword in search and it would give you a lot of keywords by its autosuggest feature
- Use Google – You can use Google autosuggest and related to keywords to find LSI keywords for free.
5. Do Extensive Research before writing
As I have previously told that millions of blog posts are published every day.
However, most of them are trash because they simply copy and paste the existing articles.
Which does no good to their blog.
And you can easily protect yourself from it by doing extensive research before writing a blog post.
Here are some ways you can use to do research for your blog post:
Just do everything so that you get educated about your blog topic properly.
Also, don’t forget to document your findings from the research.
You can either use Google docs or dynalist.io for that.
6. Pull up a proper post structure
After documenting your findings from your research you have to pull it up in a proper post structure
A post structure helps you write your blogs fast and also helps you not go overboard in your blog topic.
To make a post structure you first have to arrange all the subheadings structurally.
Next, you have to add content under each subheading.
After that, you have to add a super engaging intro and conclusion to your blog post.
And at last, add images and visuals to proper places to make it super engaging.
7. Make a short and crisp blog introduction
Writing a proper well-structured blog introduction is very important.
As it helps your reader to get going and read your whole blog post.
I personally use the PBC formula from Brian Dean to make my blog post intro.
PBC – Preview, Benefits, Conclusion
I have used this formula in my previous article about WebP images in WordPress.
In the first line of that post, I have given a preview of what you are going to get through this blog post.
In the next few lines, I have mentioned some benefits you would get if they read this article.
And at last, to conclude the intro, I have used transition phrases to let users get going.
Along with that, you can also start your blog post with a question.
As question adds curiosity in your readers to read your full article.
If you want to know more about blog intro you can read this article by blogging wizard.
8. Write the answers at start in query based blog posts
You might have heard of the featured snippet feature of Google.
It is known as the #0 position of Google where some of your blog content is displayed along with your blog URL.
It can help you get more organic CTR which in turn results in more organic traffic.
And the easiest way to rank in the featured snippet is by adding a definition section at the start of your query-based blog posts.
For example, in my micro niche blog guide, I added a section of “What is micro niche blog” right at the start.
So that my post can rank on featured snippet for that definition query.
9. Back your claims up
In this blog post, I have added so many theories, claims, etc.
Like here I have told you how many blogs are published every day.
But think for a second, do you believed me if I had just said it and not linked any article confirming this stat.
So, if you really want your audience to believe your claims you have to back it up with certain proofs such as:
- An infographic,
- Blog post
- Or a video
It helps build the trust of your audience and can impact a lot in your affiliate sales as well.
10. Discuss the “why” aspect of the product
Another important thing that can skyrocket your blog affiliate sales is the “why” aspect of a topic.
By discussing why aspect of the topic, you are telling your readers the benefits of reading your blog post or buying a particular product.
It helps them strengthen their belief in a particular product which can increase your affiliate income.
For example, in this post, I have added a why section to tell you the benefits of persuasive writing.
So that you could know some benefits that you would get by reading this whole post.
11. Use questions to get users going
I have told this many times that questions invoke curiosity in your readers and helps them keep going.
For example, I have used questions a hell of a lot of times in this blog post.
In the starting lines of this blog post, I have used questions to get you going.
I have also added a lot of question subheadings to develop your curiosity about that topic.
So, I would highly recommend you to use questions in content, subheadings, etc without going overboard.
12. Use a lot of visuals, screenshots and videos
Think for a second would you like to read a blog post that contains no images or visuals?
Yes, you can read it but your experience of reading the blog post would be awful.
That is the reason why you should add images, videos, or any visual media to your blog posts.
Along with images and videos, you can also use memes, infographics, etc to stand out from the rest 9 articles on Google.
However, you shouldn’t go nuts over images and visuals.
You have to add them in an ample amount.
For taking the screenshots or doing screen recording you can use Ice Cream Screen Recorder which is totally free.
For videos, you can use YouTube and for infographics, you can use Pinterest.
13. Use stories and examples to build audience’s trust
As I have told you that you have to back up your claims in your blog posts.
But what if I tell you that there is a way to let your audience believe your claims without proof?
That way is to use stories.
That is the reason why we feel a strange connection with stories while reading or watching them.
And you don’t need any proof for that connection.
For example, in my Generatepress free vs premium article, I have made a short and sweet story to connect with my readers.
Similarly, examples are a great way to let your readers believe in you without proof.
You can see just a few lines before I have harnessed the power of examples.
14. Address the common objections of the product or service you are promoting
This strategy is one of the best and important for product review articles.
In most of the reviews articles on the internet, you would see people telling only good things about the product.
However, very few actually address the real user queries or objections of the product.
And that is the reason why the latter one drives the most amount of affiliate sales.
Because addressing both good as well as bad things develops trust in your audience about your review which leads to more sales.
Here are some common objections about products that you can counter in your review articles
- What if this product is no use to me?
- What if this product doesn’t work as expected?
- Would I get 100% money-back guarantee with this product?
- How x product compares to y one available in the market? (x your product and y competitor’s product)
You can use Quora, Reddit, Amazon, and product hunt to find the objections for a product.
Also, to fully satisfy your reader’s query, you can add a FAQ section to the end of your product review post.
This also can make a bit difference in product sales.
15. Use the power of visualization
Visualization is a great weapon if you want your readers to take the desired action you want.
This tip works like a charm in the post where you are promoting a product that you want your readers to buy.
For example, in the intro of this post, I have used visualization to draw your attention.
So, that you would read this article till the very end.
However, don’t use it too much because if you overdo it then it would sound like a cliche.
16. Use social proof to improve conversions
Getting conversions is one of the biggest dreams of marketers.
What if I tell you that there is a way to take it to the top?
The way is by adding Social Proof to your article.
In a study, it has been found that 92% of people first read reviews about a product before buying it.
So, there is no denying that social proof is one of the most effective ways to gain user’s trust and buy them products that you are promoting.
Here are some platforms where you can find social proof of any product:
- Quora Questions
- Facebook and twitter polls
- Product hunt or g2.com
After finding the review just take the screenshot of the product and add it to your blog post at relevant places.
17. Make an actionable list post
There are millions of articles available on the internet about a specific topic.
For example, for the keyword keto diet, there are more than 250 million results available on Google.
But most of them just fluff and don’t give their readers actionable steps to accomplish a specific task.
So, to stand out from these articles you have to make an actionable list post that gives your readers exact steps to accomplish a specific task.
In simple words make your reader’s life easier by giving them actionable strategies and in return they would make yours by buying your products.
18. Use a lot of killer subheadings
In this age of video, many people are switching towards videos to gain knowledge.
Because videos are easy to consume and you can get your desired information quickly.
So, how a blogger could survive in this video era?
By using a lot of subheadings.
By using a lot of subheadings you are making your blog easy to skim. So, users can easily navigate to the part of the blog post they want to read.
Along with that subheadings make your blog content much more readable.
Tell me which article would you like to read?
One with a big chunk of text or the other one with a lot of subheadings to break that big chunk.
I would go with the second one.
Here are some strategies which you can use to make your subheadings engaging:
19. Provide value to your customer first
It is true as affiliate marketers, our job is to sell the products we are promoting, but that doesn’t mean we should always focus on that.
You should first give your loyal readers the value, then expect sales from them.
Many new affiliate marketers try to sell a product by just telling your readers the positive aspects of the product.
Which is one of the nasty practices to have sales.
Because if your readers buy a product after reading your biased review and later found that the product is a bad one then it could cause huge damage to your credibility.
So, always do an unbiased review of the product, telling both the positive and negative of the product you are promoting.
It helps you build super strong credibility within your audience and also make your readers into lifelong customers.
20. Use perceptual contrast to sell your desired product
This is a super exclusive psychological sales tip that you can use to sell your desired affiliate product easily.
Click to Tweet
For example in this Bluehost vs Siteground comparison post by Sumit Sao, he has cleverly used this technique to drive more sales.
Bluehost is a very big web hosting company and also WordPress recommends it too.
But in this post, he has tried his level best to change this perception by telling the real drawbacks of this web host.
For this, he has used a lot of screenshots, real person reviews, etc to prove his point.
And in contrast, he has promoted Siteground hosting which he wants sales of.
By giving legit reasons why it is better than the Bluehost one.
Hope you got my point!
21. Add a click to tweet button
Driving organic traffic to your blog is tough in 2021 because you are competing against old authoritative blogs.
But you can drive traffic from social media, and the easiest way to do so is to use click to tweet buttons.
You just have to simply insert it in your blog post and if your readers click on it then your post will be shared on their Twitter account.
To add a click to tweet button you can use the social snap plugin.
It is my favorite social media plugin which I use on all my blogs.
22. Focus on formatting and grammatical errors
Formatting your blog post properly adds a little touch to your blog’s persuasiveness.
You can use blog, italic, and underline in your blog posts to drive the attention of your readers to that word or phrase.
Along with that, you should also pay attention to fix the grammatical errors in your blog posts.
It won’t make or break the persuasiveness of your blog post, but it has several other benefits.
First fixing the grammatical errors increases the readability of your blog post and makes it easy to consume.
Also, your blog is a place where anyone on the web can visit and if you have done a lot of grammatical mistakes in your blog, it can impact your credibility.
I personally use Grammarly to find and correct the grammatical errors in my blog posts.
You can use it as a desktop app, a mobile app, or as a browser extension too.
The best part?
It has a free version too.
23. Determine your CTA and add it
CTA (Call to action) as the name suggests is used to call the user to do a specific task or action which you want them to.
It can help you get more blog comments, social shares, email subscriptions, etc.
For example, in all my blog post conclusion, I ask you a question and tell you to answer in the comment box.
This is a CTA that is telling you to do comment on my blog so I can get more blog comments.
Along with that I also ask my users to share that post which is also an example of CTA.
But this doesn’t mean that you should add a bunch of CTAs altogether in a single post.
You should predefine your CTA for a post before you start writing it.
Is it to share your blog post, do more comments, or subscribe to your YouTube channel.
First, define it and then add it wisely throughout your blog post.
If you want to know how to jaw-breaking CTAs for your blog then you can see this video:
24. Be consistent with your learnings
To develop trust within your audience requires consistent hard work
But it can all be ruined if you change your opinions or facts multiple times in your blogs.
Remember if you really want to make a huge dent in blogging, you should stand by your words.
But how to do that?
You don’t have to do anything out of the box for that.
Just make a journal where you document your learnings which you have got by reading articles or watching videos.
Here is an insider look at the journal that I have made to document my learnings.
Along with that, it would also help you during the research of your articles.
For documenting, you can use Evernote or Google Docs, or any other note-taking app.
25. Write an action packed conclusion
Most bloggers focus a lot on their blog content, headings, etc.
But one thing which is neglected the most is the conclusion of the blog post.
To write an awesome blog conclusion, you should use the 3Es of marketing.
Here are the 3Es of marketing.
In my blog description guide, I have empowered you by telling you that writing a great blog description is not rocket science.
It gave you the confidence that you can also write effective blog descriptions as well.
In the next line, I enforced you that for making a great blog description, you have to follow the advice that I have told you in this blog post.
So, indirectly, I am telling you to read the post again if you haven’t.
In the last line of my conclusion, I am asking you a question so that you would comment on that blog post.
Instead of this, you can also promote your affiliate link or ask your readers to share your content.
Frequently Asked Questions
Writing a persuasive blog post demands a constant struggle and years of practice.
But you can significantly reduce your efforts by applying the above-given tips in your blog posts.
Now I would like to hear from you.
Which of the tip from this blog post you liked the most?
Tell me your answer in the comments down below
Also, one request if you find a bit of this post helpful, then do share it on your social media.