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Semrush Content Marketing Toolkit Review 2021 (+Guide)

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Unbiased Semrush Content Marketing Toolkit Review

Summary

Semrush content marketing toolkit is the best content marketing tool out there.

It can help you find a super-duper topic for your blog, help you write content loved by people and search engines, and promote it properly as well.

So, by using this tool you can achieve new heights in your blogging and content marketing journey.

4.9

7-Day Money-Back Guarantee

Creating top-notch content for your blog is tough!

You may put your whole day into creating a piece of content and still it won’t rank on Google.

So to fix this problem I have come up with this Semrush content marketing toolkit review + ultimate guide.

It would help you write great content for your blog and distribute it as well.

So, without any further delay let’s jump to it.

What is content marketing?

To fully understand what the Semrush content marketing toolkit is all about you first have to understand what is content marketing?

“Content marketing is a process of creating awesome content and distributing it on various channels like blogs, social media, podcasts, etc.

So, if you implement content marketing properly in your blogging journey then it can do wonders for you.

It would take your blog from zero to hero in no time.

Why is content marketing important?

Content marketing is super important for blogging because it helps you create content for your blog that actually ranks on Google.

And properly distribute it as well so that you could get some initial traction to your blog.

Here are some more benefits of using content marketing on your blog.

  • Increased brand authority and awareness help you get more branded traffic
  • By proper distribution of content you can easily get backlinks naturally
  • Better conversion rates can take your income to next level.
  • Helps you stand as an expert in your niche
  • By creating awesome content and distributing it you would get more organic traffic and a lot more.

And here I am not fluffing about the benefits of content marketing as there are many proofs to back it up.

Here is a content marketing infographic by Semrush which tells you the importance of content marketing in your online journey.

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Here are some famous content marketing stats.

To see more content marketing stats you can visit this article by Neil Patel sir.

What is Semrush?

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Semrush is a super popular SEO and internet marketing tool that has an active user base of 471,000 around the world.

This tool can help you in various fields of digital marketing ranging from SEO content creation to PPC keyword research.

You will get all of them in this mind-boggling toolkit.

Semrush comes with more than 50+ different tools in it which makes it much more than any regular SEO tool out there in the market.

You can use this special link to avail FREE Semrush Guru plan trial to test all the features of this tool by yourself.

Benefits of using the Semrush tool

There are several benefits of using this awesome tool in your online marketing journey.

As I have previously mentioned that this tool comes with 50+ inbuilt tools which makes it one of the most robust SaaS tools out there.

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Through this tool, you can find profitable keywords for your blog post, run ads on social media, do keyword research for PPC, do competitive analysis, and a lot more.

Also, the data of this tool is highly accurate as it comes from their extensive database of 20 billion keywords, 142 trillion backlinks, SERP data from 142 locations around the world.

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The best part? You can use all these tools for FREE by availing your FREE GURU trial from here.

Here is the basic overview of all the toolkits that you get with the Semrush tool:

  • SEO Toolkit – This is the toolkit within the Semrush tool which is used extensively by bloggers and SEO professionals. It comes with a lot of tools like keyword magic tool, link building tool, and more which can amplify your SEO efforts.
  • Advertising toolkit – This toolkit is for all the advertisers out there who want to make and fine-tune your ads on the web. The tools in this toolkit are the PPC keyword tool, display advertising, and more.
  • Local SEO toolkit – This toolkit might not be the most extensive one like others but it is enough if you are just starting in the Local SEO field. It comes with listing management, position tracking, and more.
  • Social media toolkit – Want to amplify and analyze your social media efforts? If yes then the Semrush social media toolkit can help you do that easily. It comes with tools like Social media poster tool, social media tracker tool, social media ad tool, and more.
  • Content Marketing toolkit (My favorite which I am going to discuss) – Want to make awesome content and also distribute it as well? If yes then the Semrush content marketing toolkit is the best tool for that. It comes with the topic research tool, SEO content template tool, brand monitoring tool, and more.
  • .Trends – This is the newest addition to the Semrush tool. It is quite new so you won’t get many features (which Semrush would surely add in the future) in it. You get traffic analytics and market explorer tool in it.
  • Agency toolkit – This toolkit is focused mainly on the agency owners out there. It can help them make awesome content, generate new leads, and more.

Overwhelmed with the tools which you would get with Semrush?

If yes then I must tell you that these tools are not the only tools that you get in Semrush.

Here are some other tools that would get with Semrush:

  • Lead generation tool – Want to generate new leads for your business? If yes then use the Lead generation tool by Semrush.
  • SEOquake chrome extension – SEOquake Chrome extension is one of the best chrome extensions for bloggers and SEO professionals. You can use it for FREE on your browser.
  • Semrush sensor – Want to know if Google is rolling out a new algorithm change or not? If yes then use Semrush sensor which can tell you if Google is rolling out any new algorithm change by seeing the volatility of the SERPs.
  • ImpactHero – It is another tool by Semrush which can help you create impactful content that can help you convert your regular readers into your recurring customer. It would give you AI-based recommendations to improve your content and take it to the next level.
  • Agency partner – Are you an agency owner who wants a partner for starting your new business? If yes then the Agency partner feature of Semrush would help you find your next agency partner.
  • SellZone – It is a toolkit by Semrush which helps you do Amazon marketing in a top-notch manner. It comes with Amazon SEO, listing optimization, product research tools, and more.
  • SplitSignal – It is an SEO A/B testing tool that helps you find the SEO changes that are bringing you more organic traffic and which are not. 
  • Content Marketplace – Want to hire a writer for your next blog post, ebook, product description, email newsletter, and more? If yes then you can take the help of Semrush content marketplace where you can choose from a lot of expert writers there.

Now after knowing each and every tool by Semrush in brief let’s discuss the content marketing toolkit by Semrush in depth.

What is Semrush Content Marketing Toolkit?

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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So after discussing the Semrush tool let’s know what the Semrush content marketing platform is all about.

Semrush content marketing toolkit is a set of content marketing tools by Semrush. 

Which can help you write SEO-friendly content and also distribute it properly as well.

How to use Semrush Content Marketing Toolkit For FREE? (Get Free Trial worth $199)

Want to get your hands on the Semrush tool for FREE?

You have come to the right place. Follow this step-by-step guide to get Semrush Guru plan FREE trial.

Step 1 – Click here on this link and go to the Semrush guru plan 7-day trial page (As you can see in the image)

How to avail Semrush guru plan trial for 7 days free
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Step 2 – Click on the “get free trial” button

Step 3 – Create your account on Semrush either by your email and password or by your Google account

Step 4 – Next you have to enter your credit card details to get the free Semrush guru plan trial

As you can see it would cost $0 for this trial.

How to avail Semrush guru plan trial for 7 days free
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Note – As I have told you that you need to enter your credit card or debit card details to avail this trial. And if you don’t like this tool then you can easily cancel your subscription before your trial ends.

Simple!

Benefits of getting Semrush Guru Plan Trial

  • Get access to the Semrush content marketing platform and elevate your content game for FREE!
  • Try and test all the features of this tool for free with this 7 days trial
  • You can easily spy on your competitors and replicate their keywords, backlinks, content, and more for your website.
  • Find some low-hanging keywords that you can rank by using the Semrush keyword magic tool and topic research tool.
  • Find and fix low-performing content with Semrush content audit tool.
  • And a lot more…

How to access Content Marketing Toolkit in Semrush?

It is super easy to access the content marketing toolkit within the Semrush tool.

Just follow this step-by-step process that I am going to tell.

Step 1 – Go to Semrush and sign in to your account (if you have a Semrush subscription)

Make an account on semrush for trial
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Step 2 – Next on the left-hand sidebar click on “content marketing”

Locating semrush content marketing toolkit
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That’s how you can get access to the Semrush content marketing platform.

Tools present in Semrush Content Marketing Toolkit

As I have previously told that Semrush content marketing toolkit is a set of tools that helps you in your content marketing journey.

Tools in content marketing toolkit
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Here are all the tools that you would get in this toolkit.

  • Topic Research Tool – Find awesome blog topics that help you drive traffic as well as sales.
  • SEO writing assistant – You can easily create SEO friendly content both for humans and bots
  • Content Template Tool – Helps you make a perfect blog post template in no time
  • Brand monitoring tool – Monitor your brand mentions and help you get backlink opportunities
  • Content Audit Tool – Audit your content and help you tell in which blog post you should put your efforts.
  • Post Tracking tool – Tracks the performance of your posts as well as your competitors too.
  • Content Calendar – Create the content calendar for your blog so you can easily plan your content.
  • Social Media Poster Tool – This tool lets you distribute your content on social media and drive traffic from there.

Why choose Semrush Content Marketing Toolkit over other Content Marketing Tools?

There are a lot of content marketing tools available out there and all of them have a lot of amazing features.

So you might ask me that

“Nishant there are a lot of content marketing tools out there so why should I invest in Semrush content marketing platform?”

The short and sweet answer to this question is because no other content marketing tool till now has this huge set of content marketing tools like Semrush.

For example, the primary competitor of Semrush content marketing toolkit contentstudio.io also has similar features.

However, it is not as featured-packed as Semrush, especially for bloggers.

Here are some more reasons why you should choose the Semrush content marketing toolkit:

  • Helps you find low hanging blog topics which help your website to rank in no time
  • Get a lot of LSI keywords to add to your blog posts easily with the content template tool.
  • Create perfectly created SEO friendly content without much hassle
  • Effectively distribute your blog content so you can drive traffic to it.
  • Helps you organize your blog schedule with its marketing calendar tool.
  • Helps you find easy to get backlink opportunities with its brand monitoring tool.

Semrush Content Marketing Platform Review – Ultimate guide for beginners

Semrush content marketing toolkit 2021 (Ultimate Guide)!
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After understanding what Semrush content marketing platform is, its tools, and its benefits.

Let’s now understand each tool in-depth and know some of my secret hacks of using it.

So, let’s jump to the first tool.

1. Find tons of lucrative blog post ideas with Semrush Topic Research Tool

Finding topics for your blog are easy.

However, finding working blog topics takes a lot of time and effort.

But with the Semrush topic research tool, you can 100s of working blog topics in 5 to 10 minutes.

Here is a step-by-step tutorial to use this topic research tool to get great blog topics.

Step 1 – First go to Semrush and click on its “content marketing” section

Tool Research tool Semrush content marketing toolkit
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Step 2 – Click on the “topic research” tool.

Step 3 – Next put your seed keyword there, choose the country to target, and click on the “get content ideas” button.

How to find blog topics by Semrush topic research tool
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Wait for some time and after that, you would get a bunch of topics to blog on.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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Semrush selects these blog topics on three factors which are:

  • Volume – You can choose this option if you want high search volume blog topics
  • Difficulty – Choose this option if you want to sort topics based on difficulty
  • Topic Efficiency – By choosing this option you are sorting topics based on their efficiency

Along with that, you can enable the “trending subtopics first” option that would help you find trending topics to blog on.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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In the content ideas tab, there are four ways in which you can see the sub-topics of a given topic.

  • Cards
  • Explore
  • Overview
  • Mindmap

Let’s explore each of these sections in detail.

A. By cards

This is by far my favorite way that I use to find topics for my blog.

You can access it by clicking on the “cards” button at the top.

After doing that you would get a lot of topics related to the keyword that you entered in this tool.

To find sub-topics within a topic click on the “show more” button.

How to find blog subtopics in Semrush content marketing toolkit
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Here are some things this tool would show for the subtopics:

  • Subtopic Volume
  • The difficulty of the subtopic
  • Topical efficiency
  • Top 10 headlines
  • A lot of questions &
  • Related searches

Let’s now take a look at what you are going to get inside a card.

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First, on the top, you would get subtopic volume, difficulty, and the efficiency of the topic.

A great topic is one that has a high volume, low difficulty, and high topic efficiency.

Next, you would get the top 10 headlines of the sub-topic that you can use if you make a blog post on one of those topics.

In the questions tab, you get a lot of questions related to that subtopic which you can use in your blog post to drive initial traction to your blog post.

And at last, you get related searches which are basically LSI keywords that you can use in your blog post to rank it higher for a lot of keywords.

Pro-Tip

All the headlines that you get under each topic have horn icons against them.

The colors of the horns signify which headline can help you get more backlinks.

If it is green then that headline can help you get backlinks naturally.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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You can click on the “+” icon against each headline or question to save it to your favorite list.

Which you can easily access by clicking on the favorite ideas section.

Along with the green bullhorn, there are three more bullhorn symbols that come in different colors which are:

  • Dark Blue color – Medium traffic + number of backlinks you would get
  • Light Blue color – Normal traffic + number of backlinks you would get
  • Gray color – Low traffic + number of backlinks you would get

B. By explorer

Next click on the “explorer” tab which would arrange all the blog topics in a table format.

Explorer views in semrush content marketing toolkit
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It helps you find the topic of your dreams easily.

You can call it a mini version of Buzzsumo.

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Here are some metrics that you would see here:

  • Subtopics
  • Content Ideas
  • Facebook Engagements
  • Backlinks
  • Total shares
Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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Also, in the explorer section, you can click on the “+” icon to save the content idea to your favorite section.

C. By overview

The overview tab of this tool is best for those who are in hurry to find a blog topic to work on.

Overviews mode semrush topic research tool
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By clicking on this tab you would get these metrics:

  • Top 10 headlines by backlinks
  • 10 Interesting questions
  • Top and trending sub-topics section which you can toggle based on volume, difficulty, and topic efficiency
  • Related keywords
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You can easily save your favorite topic ideas, headline, questions, etc to your favorite section just by clicking on the “+” button.

D. By mind map

Last but not the least feature of this tool is Mind map which is like Answer the public mind map feature but is better in many aspects.

It would give you all the trending sub-topics of a given topic in an eye-catching mind map format.

Mind map mode semrush topic research tool
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Also, it highlights the most trendy topics in red so you can easily find them.

Along with the mind map it also gives you some more features too which are:

  • Headings
  • Questions
  • Related queries 

You can click on any of the topics in this mind map and it would show you the headlines and questions related to it.

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E. Bonus – Find awesome blog topics from your competitors

Are you in writer’s block where you aren’t able to find blog topics by yourself?

Then in that case use the Semrush topic finder tool to find working content ideas from your competitors.

For that first, make a list of websites in your niche which are on your level.

Next, put each of the websites in this tool, add the topic you want to get sub-topics for, and click on get content ideas.

Topic research from competitors in Semrush
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After that this tool would give you a lot of topic ideas that are working for your competitor which you can replicate as well.

Pro-Tip

Use Semrush topic research tool with Semrush keyword magic tool and find a lot of untapped keywords easily from its huge keyword database of 20 billion keywords.

Benefits of Semrush Topic Research Tool

Here are some benefits of the Semrush Topic Research Tool:

  • Helps you find the trending blog topics so you can act faster than your competitors
  • Find great headlines, interesting questions, LSI keywords, etc fast and easily.
  • Find blog topics according to different criteria such as volume, difficulty, and topic efficiency.
  • Easily find headlines for your blog which would help you get backlinks easily
  • Different ways by which you can find blog post topics for your blog
  • Pair this tool with Semrush Keyword Magic Tool to find a lot of keywords easily.

Semrush Topic Research tool limits

  • Free Plan – 2 queries in total
  • Pro Plan – 2 queries in total
  • Guru Plan – Infinite queries
  • Business Plan – Infinite queries

2. Make blog post template super fast with Semrush Content Template tool

SEO traffic is one of the most prestigious types of blog traffic.

It can help you get targeted traffic to your blog which would help you increase your affiliate income.

And to create content that can rank on Google requires a perfected crafted blog post template that covers all the necessary topics.

Which you can easily do with the help of the Semrush content template tool.

It compares all the top 10 ranking articles for your keyword and creates an ultimate blog post template that helps you rank easily on Google.

To use the blog post template you first have to click on the “Content Template tool” under the Semrush content marketing toolkit section.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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Next, you have to put the keyword you are targeting for your blog post, choose the country you are targeting, and click on “Create SEO Template”.

Semrush content template tool in content marketing toolkit
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After that it would compare all the top 10 articles for that keyword and display the following metrics:

A. Top 10 ranking articles

The content template tool by Semrush displays the top 10 articles ranking on Google for that keyword.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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You can easily know the intent of the keyword by seeing the ranking articles so you can make your post aligned to it.

Also, it helps you in research for your blog content as well.

Just put these blog URLs into the Semrush keyword research tool and pull out some profitable LSI keywords easily.

B. Semantically related keywords (Or LSI keywords)

Lsi keywords in semrush content template tool
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LSI keywords are the bread and butter in today’s SEO because it protects your website from keyword stuffing and also help you rank for multiple keywords.

And you can find some untapped profitable LSI keywords straight from your competitor’s article with this tool.

You can use these keywords in your blog subheadings or your blog content to make your blog rank for it.

C. Backlinks

backlinks in semrush content template tool
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This tool also analyzes the backlink sources of the top 10 articles ranking on Google and presents them to you.

As these websites have given links to your competitor then it is natural that they would give links to you as well.

You just have to ask!

D. Readability score

Readbility score semrush content template tool
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The readability of your article is super important because Google values User Experience on the top nowadays.

This means that you have to optimize content more for humans than bots.

The Semrush content template tool analyses the readability of the top 10 articles ranking for that keyword.

So, you can target a higher readability score for your blog post.   

E. Word count recommendations

word count recommendations semrush content template tool
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This tool calculates the word count of the existing articles ranking for the keyword and tells you the average word count which you should target

It helps you not go overboard with the word count of your article and not make your article boring for your reader to read.

F. Basic SEO recommendations

Basic SEO recommendations in content template tool semrush
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Along with LSI keywords, word count, and readability score this tool also tells the old school SEO recommendations as well like:

  • Page title recommendations
  • Meta description length
  • Number of time main keyword in content and H1 tag

G. Keyword density in ranking articles

Keyword density in semrush content template tool
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I know that I have said that you have to make content more for humans than bots.

However, this doesn’t mean that you should ignore the keyword density in your articles.

Keyword density helps Google understand the topic of your blog post which can make a dent in your blog’s Google ranking.

Semrush Content Template tool limits

  • Free Plan – 1 template 10 keywords at max.
  • Pro Plan – 1 template 30 keywords at max.
  • Guru Plan – Ultimate templates 30 keywords at max.
  • Business Plan – Ultimate templates 30 keywords at max.

3. Write SEO friendly articles easily with Semrush Writing Assistant

Along with making a proper blog post structure, Semrush can help you write SEO content which is loved by both readers and crawlers too.

It helps you write SEO-friendly content that ranks on Google easily without spending hours creating it.

This tool does this by comparing your article with existing top 10 ranking articles based on the following factors:

  • Number of Words – The Semrush writing assistant gives you recommendations about the word count of your article so you won’t go overboard with it.
  • Related LSI keywords – As I have previously said that LSI keywords are the heart of SEO. And this tool provides you with LSI keywords that you should use in your blog posts to rank higher on Google.
  • Originality – Originality of your article is super important to rank on Google and if you are using this tool then you won’t need any other plagiarism tool.
  • Optimization Status – Semrush SEO writing assistant provides you optimization status of your blog posts which lets you know if your article is optimized for your target keyword or not.
  • Readability – This writing assistant compares the readability of the existing ranking articles on Google and provides you an optimal score for your article
  • Related Questions – As I have previously said in my article on persuasive blog posts that questions evoke curiosity and this tool provides you with related questions that you can add to your blog posts to add curiosity to your readers.
  • Title Recommendations – This tool also suggests how many times you should add the keyword in your title and how many words it should have.
  • Linking – The second last feature of this tool is its linking feature which helps you find the number of links, broken links, and links without anchor text.
  • The tone of your writing – A consistent writing tone is super important if you want to attach your reader with your blog post and you can easily find out your writing tone and fix it with this tool.

You can use Semrush SEO writing assistant in these three ways:

  • In Semrush
  • WordPress blog post dashboard
  • As Google docs add-ons

1. In Semrush

Here is a step-by-step guide to use Semrush SEO writing assistant directly on the Semrush website.

Step 1 – Go to Semrush and under the content marketing section click on SEO writing assistant.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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Step 2 – Next click on the “Get Recommendations” buttons and the writing assistant would open in the new tab.

Semrush writing assistant tool use
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Step 3 – After that, you have to add the target keywords, choose the target country and then click on the “Create SEO content template” button.

Semrush writing assistant overview
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Step 4 – At last copy and paste your draft blog post in the content editor and it would show you the metrics that I have mentioned at the start.

2. WordPress blog post dashboard

Semrush writing assistant wordpress plugin
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If you have a habit of writing your blog post in the WordPress dashboard then you can use the Semrush SEO writing assistant there. Just add its plugin to your WordPress website.

It helps you optimize your blog content to the fullest and rank it on the top of Google.

Click here to download the free Semrush writing assistant WordPress plugin.

To use this plugin go to any of the blog posts on your WordPress website, scroll down, and at the bottom, you would get its dashboard.

However, to display it in the form of the sidebar you can click on the float mode button and it would do the work.

Semrush writing assistant wordpress dashboard
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Like I have told you before that to use this tool first have to add your target keywords to it

And after that, it would show you the metrics that I have mentioned above.

I would recommend you to score at least more than 7 on Semrush SEO writing assistant tool so that your blog post would be loved by both people and search engines combined.

3. Google docs add-on

If you are like me who loves to use google docs to write and edit its blog content then not to worry because this tool is also available on Google docs as well.

Follow this step by step process to use SEO writing assistant on Google docs:

Step 1 – Click here to install the SEO writing assistant add-on for Google Docs.

Semrush writing assistant google docs add ons
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Step 2 – Go to Google docs and on the navigation bar click on add-ons >> Semrush SEO writing assistant >> Show.

Semrush content marketing toolkit review 2021 (Ultimate Guide)!
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Step 3 – After that, the tool would appear in the right sidebar, in that add your target keyword and click on the “Get recommendations” button.

How to use Semrush writing assistant in Google docs
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It would give you all the metrics that you should optimize your content for to rank on Google which I have mentioned above.

Semrush Writing Assistant tool limits

  • Free Plan – 1 template 10 keywords at max.
  • Pro Plan – 1 template 30 keywords at max.
  • Guru Plan – Ultimate templates 30 keywords at max + 5 plagiarism and tone of voice checks
  • Business Plan – Ultimate templates 30 keywords at max + 5 plagiarism and tone of voice checks

4. Find brand mentions and backlink opportunities with Semrush Brand Monitoring Tool

Brand mentions are a great way to make backlinks for your blog and develop a good relationship with other bloggers who have mentioned you.

However, tracking all of them by yourself is a tedious job to do.

But if you have the Semrush brand monitoring tool with you then it would make your work a lot easier.

Here is a step-by-step tutorial on how you can use this tool properly.

Step 1 – Go to the Semrush website and under the content marketing section click on the “brand monitoring” tool.

Brand monitoring tool Semrush
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Step 2 – Next add your brand name, website URL here and click on the setup button.

How to use Semrush brand monitoring tool?
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Step 3 – After that, you have to first mention your brand name, choose the country you want to target, and click on the start tracking button.

Brand monitoring tool dashboard Semrush
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Now you are all set to track all your brand mentions easily with this tool.

Here are some features that you would get with this awesome tool:

  • Total time your brand is mentioned
  • Mention with and without backlinks
  • Positive, Negative and Neutral mentions
  • Highest traffic from mention
  • Total estimated reach of your brand.
  • Number of mentions by a domain (with important metrics like reach, traffic, etc)

Benefits of Semrush Brand Monitoring Tool

Here are some benefits of using the Semrush brand monitoring tool:

  • This tool notifies you about your brand mentions on the web so that you can easily respond to them.
  • You can find positive, negative, and neutral mentions about your brand which helps you make your website or product better.
  • This tool helps you find the domains which have mentioned your brand without giving you a link. After finding that you can send them a polite email outreach that would help you get some quality backlinks.
  • It tells your brand mentions on the web, forums, social media which helps you solve your audience query fast and make your positive brand image in their mind.
  • You can easily find mentions of your competitive brand with this tool as well. It helps you find their content distribution strategy. Also, it helps you push your product if people are not liking your competitor’s one.
  • With this tool, you can find other bloggers which are mentioning your brand on social media. After finding it you can connect with them and ask them for a guest post on their blog.

Semrush Brand Monitoring tool limits

  • Free Plan – 1 project with 1 keyword.
  • Pro Plan – 5 projects with 1 keyword per campaign.
  • Guru Plan – 50 projects with 3 keywords per campaign
  • Business Plan – 200 projects with 5 keywords per campaign.

5. Semrush Marketing Calendar – Boost up your blogging productivity to the next level!

In this world of blogging if you are not consistent then you are not going to get success.

And one of the best ways to maintain your consistency is to make a proper blog calendar where you plan at least one month of blog posts in advance.

There are many apps that you can use to make your blog calendar but one of the most advanced tools to do this job is the Semrush marketing calendar.

With this tool, you can easily edit your calendar, share it with your team members, and do more amazing things.

Benefits of using Semrush Content Calendar Tool

Here are some benefits of using this calendar tool:

  • Make all your blog writing and content marketing plan at a place.
  • Share your content calendar with your team members with different restrictions.
  • Making a blog calendar with proper deadlines helps you form a proper blog posting frequency on your blog.
  • You can easily check the progress of the tasks with this tool which would boost your productivity
  • With this tool you can share your content calendar in .pdf, .csv and other file formats as well.

Now let’s discuss all features of this tool in detail.

1. One stop destination to plan your content

With the Semrush marketing calendar, you can easily plan all your blogs or social media posts at a single place.

For creating a new campaign you just have to first go to this tool under the Semrush content marketing section and click on the “new campaign” button.

After that put the name of the campaign, choose the color of your task, set a time duration, click on create button, and you are done.

Semrush content calendar tool dashboard
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Along with that, there are various filters available that make your life easier.

Here are the filters you would get in this tool

  • Campaign
  • Owner name
  • Status of the task
  • Tags and more…

To maintain your productivity this tool gives you a “notification feature” that gives a notification two days before the deadline you have set for a task.

You can give permission for your content calendar to your team members and also assign them their tasks easily.

With this tool, you can easily see all the changes done by your team members in your content calendar.

2. View all campaigns in detail

This feature of this marketing calendar is what makes this tool different from other calendar tools available in the market.

With this tool, you can easily see the individual tasks assigned by you in detail.

It is a very effective way to communicate with your team members easily and give them the necessary details about their project.

Individual tasks in Semrush content calendar tool
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Here are some things which you can add to each of your tasks in this tool:

  • Name of campaign
  • Deadline of the task
  • Owner of the task
  • Description
  • Attachment such as video, image, website link, etc.
  • Comments
  • Edit History
  • Checklist to give a proper framework to do a task with your team members
  • Progress of each task
  • And many more

3. Track the progress of your tasks

In this tool, you can track the progress of your tasks and assign the status of your tasks as well.

Track progress of tasks with semrush content calendar
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You can assign your tasks as:

  • In progress
  • Done
  • Requires Approval
  • Not set

You can assign each of your tasks with different colors and add the profile picture of its owner for better management.

And that’s how you can fully utilize this awesome productivity tool.

Semrush Content Calendar tool limits

  • Free Plan – Not allowed
  • Pro Plan – Not allowed
  • Guru Plan – 1 calendar with edit and sharing
  • Business Plan – Unlimited calendar with edit and sharing

6. Semrush Content Audit Tool – Find and improve your existing blog content

As you might know that updating your articles can improve your blog post ranking and help you get more traffic to your blog.

However, it is really difficult to find those content that actually needs an update.

But with the Semrush content audit tool, you can find weak content that needs an update on your blog easily.

Here is a step by step guide on how to use it:

Step 1 – Click on the content audit tool under the content marketing section.

Semrush content marketing toolkit review 2021 (Ultimate guide)
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Step 2- Next you have to add your website’s URL there and click on start audit.

how to use content audit tool in semrush?
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After that Semrush would take some time to analyze the pages of your website from your sitemap.

However, if there is some problem with your sitemap then you can manually add the URLs of your website you want to audit.

Pro-Tip

Connect Semrush with your Google Analytics and Search Console account to get more accurate data.

After doing that, this tool will classify your content into these four content:

  • Review or Remove – Posts older than 24 months that have received less than 15 page views are added in this category.
  • Need to update – Posts older than 24 months and has received more than 15 page views are in this category
  • Quick review – Posts published in 6 months that has received more than 150 page views per month are added to this category
  • Poor content – Posts with less than 200 words are considered thin content and are added in this category.
Content sets in Semrush content audit tool
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With this tool, you can also compare your blog posts on other parameters as well such as:

  • Word Count
  • Backlinks
  • Search Queries
  • Sessions
  • Pageviews etc…

You can switch to the table mode of this tool to get all the posts and pages of your website in a table form.

Content audit tool in table format semrush
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In the table, you would get important metrics of your page or posts such as social shares, optimization status, and more.

If you want to know the status of individual posts you just have to click on the URL of the post.

It would reveal all the important metrics of that post like top 5 queries, session, page views, etc.

And after finding the post you need to update you can use the Semrush content template and writing assistant tool to update your blog post.

This tool comes with a collaboration feature that helps you do the planning of the article easily by adding your team members, comments, and task to it.

Pro-Tip

Save today's data in content audit tool semrush
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Before updating your article click on save today’s data which helps you easily compare the before the update and after the update performance of your blog post.

Semrush Content Audit tool limits

  • Free Plan – 50 pages audit with 1 project
  • Pro Plan – 50 pages audit with 5 projects
  • Guru Plan – 20,000 pages audit with 50 projects
  • Business Plan – 20,000 pages audit with 200 projects

7. Track Rankings and traffic of a post easily with Semrush Post Tracker

Google Analytics is a great free tool to track the performance of your blog posts as it shows various metrics related to your blog post.

However, what if you want to track your guest post on another blog?

You can easily do that with the help of the Semrush post tracker.

For properly using this tool here is a step-by-step tutorial:

Semrush content marketing toolkit review 2021 (Ultimate guide)
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Step 1 – Go to post tracking under the content marketing section in Semrush.

Post tracking tool Semrush content marketing toolkit
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Step 2 – Add the blog URL you want to track and then click on the start tracking button.

Semrush post tracking tool dashboard
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Semrush would take some time to analyze that post and after that, it would show you the following metrics of your post:

  • Keyword ranking
  • Backlinks
  • Social shares
  • Referral traffic
  • Last updated
  • And more…

You can click on the “top contributor” button in the dashboard to know which share on social media has driven the maximum traffic to that post.

You can add at most 5 keywords to track for a blog post and for adding more keywords you can click on the “+keyword” button.

With this tool, you can also track the daily changes in the metrics of your article by clicking on the “daily changes” button.

Daily changes feature in semrush post tracking tool
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This feature would tell you how your post is performing and if it is decreasing then you can rewrite the article or make more backlinks for it.

Benefits of Semrush Post Tracker Tool

  • Helps you track your competitor’s post stats which helps you spy on your competitors easily.
  • Helps you find from where your competitor is getting backlinks from so you can replicate for your post as well.
  • Track daily changes of your competitor’s post which helps you uncover their promotional strategies.
  • Uncover the keywords that your competitor is ranking for so you can add them to your post and rank for that keywords as well.
  • This tool helps you find the social media platform which your competitor is using to drive traffic to their blog.

Semrush Post Tracking tool limits

  • Free Plan – 5 URLs allowed
  • Pro Plan – 5 URLs allowed
  • Guru Plan – 50 URLs allowed
  • Business Plan – 20,000 pages audit with 200 projects

8. Semrush Social Media Poster & Tracking Tool

As I have previously said that content marketing is about creating great content and also distributing it as well.

And what’s better than social media to distribute your content!!

This is why you should know about the Semrush social media poster tool which gives you a lot of tools to distribute your content effectively on social media.

Here are the features of this toolkit:

  • Posts scheduler
  • Your social media insights
  • Tracking your competitors
  • Post boosting and social media ads

Let’s discuss all these features in detail:

1. Post scheduler

There are many social media post schedulers available on the internet but this is different.

Post scheduler in Semrush content marketing toolkit
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Because this tool along with scheduling your social media posts it also tells you the best time to post on different social media handles.

Here are some of its amazing features:

  • Helps you schedule posts on social media at the right time
  • Tracks the impressions and clicks so that you could know which content works well
  • You can schedule posts on Facebook, Pinterest, Twitter, LinkedIn, Instagram, and Google My Business
  • Easily edit images that you want to share on your social media handles directly in Semrush to save your precious time.

2. Social Media Insights

Social media insights Semrush content marketing toolkit
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With the social media, insights feature you can easily see which type of posts works well for you on social media, audience demographics, etc.

Here are some of its amazing features:

  • Find and replicate which post type is working best for you.
  • Get detailed audience demographics such as age, country, etc.
  • Helps you easily track the reach and engagement of your post.
  • With this tool, you can find out the time when your social media audience is active

3. Post Boosting and social media ads

It takes time to make a mark on social media but if you want it fast then you can do that with social media ads

And you can do that easily with Semrush post boosting and social media ads feature

Here are some of its features:

  • Helps you reach a wider audience and build your social media tribe fast
  • Track the performance of your ads and improve it over time
  • Create your ads directly in your Semrush dashboard which saves your time.
  • Track and optimize your low-performing ads easily.

Semrush Content Marketing Toolkit Course – Is it worthful?

Semrush content marketing toolkit course free
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Want to use the Semrush content marketing toolkit but don’t know how to?

If yes then not to worry because Semrush has its free Semrush content marketing toolkit course which would tell you the in and out of this toolkit.

There are in total 3 hours of video content which is divided into 4 modules that would help you get your hands to this awesome tool.

Along with that after successful completion of this course, you would get a certificate from Semrush itself.

What would you get in this course?

As I have previously told you that you would get 4 different modules in this free course.

Here are all 4 modules one by one.

Module 1 – Content Analysis and Optimization

In this first module, you would get to know how to use the Semrush writing assistant tool properly.

And along with that, you would get to know how to properly audit your blog content with the Semrush content audit tool.

Module 2 – Content Research and Idea creation

In the second module, you would get to know how to use the topic research tool to find great blog topics and content template tools to create a winning blog structure.

Along with that, you would get to know about the Keyword Magic tool from Semrush which would help you find low competition keywords easily.

Module 3 – Content Distribuiton

In the third module, you will learn how to distribute valuable content that would help you get traffic to your blog fast.

Here you would get to know about the brand monitoring tool and social media poster tool.

Module 4 – Content performance and management

In the fourth and last module of this course, you would learn how to use the post tracker tool from this toolkit.

Along with that, you would get to know how to create a great blog calendar with the Semrush marketing calendar feature.

Benefits of Semrush Content Marketing Toolkit Course

  • A robust three hours of video content would help you understand the A to Z of Semrush content marketing platform tool.
  • A nine video lessons set is provided to you by professional digital marketer Ashley Ward.
  • This course costs you $0 so you enroll in this course without giving a single penny to Semrush.
  • After successful completion of this course, you would get a personalized certificate from Semrush after giving its exam.

Pros and Cons of Semrush Content Marketing Toolkit

Like any other SEO tool out there Semrush content marketing platform is not perfect.

So, it is my duty as a blogger that I should aware you by presenting both sides of the coin.

Here are the pros and cons that I found using this content marketing tool:

Pros of Semrush Content Marketing Toolkit

  • The most detailed content marketing tool on the web for creating and distributing your blog content
  • The topic research tool, content template tool, and writing assistant tool help you create killer content in no time.
  • Content calendar tool from Semrush helps you track your work properly which improves your overall productivity.
  • With the brand monitoring tool you can easily network with other bloggers, find unlinked mentions and guest post opportunities easily
  • Use the social media poster tool to track your social media posts, automate your posting which helps you increase your blog traffic.
  • At last, the content audit and post tracker tool helps you easily analyze the performance of your content on the web.
  • A lot of 3rd party integration so you can easily use these content marketing tools beyond Semrush.
  • Semrush user management feature helps you easily add your team members, assign them tasks and track their progress as well.
  • Data exports and reporting tools help you do client management easily.

Cons of Semrush Content Marketing Toolkit

  • You get limited features of this toolkit in the pro plan and to use it to its full potential you have to buy the Guru or business plan of Semrush.
  • The topic research tool should be integrated with Google trends or Twitter trends to get more freshly baked blog post topics
  • With the content template tool, you can’t analyze the full competitor blog posts directly from Semrush
  • Limited plagiarism checks in all the pricing plans which kinda annoyed me

Semrush Content Marketing Toolkit users review – What real users are saying about this tool

Let’s now see how real bloggers who use Semrush Content Marketing Toolkit are talking about it.

First Basant Kumar from Semclouds is telling his audience that the Semrush content marketing toolkit is one of the best tools to find blog topics that your audience love.

Semrush content marketing toolkit reviews
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Anil Agarwal from bloggerspassion is telling the importance of content marketing and also telling how Semrush Content Marketing Platform can help you in it.

Semrush content marketing toolkit reviews
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Yakita Seth on Twitter is happy that she has cleared the Semrush Content Marketing Toolkit Exam and also told her experience of using Semrush tools.

Semrush content marketing toolkit reviews
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Chris Craft on Twitter is telling that the Semrush Guru plan gives you the best content marketing toolkit with it.

Semrush content marketing toolkit reviews
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Krista Tidman on Twitter is telling the benefits of using Semrush Content Marketing Toolkit.

Semrush content marketing toolkit reviews
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The next review is from Adam Connell from Bloggingwizard who is telling that how perfectly the Semrush Brand Monitoring tool does its work.

Semrush content marketing toolkit reviews
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Here is a review of Semrush on Trustpilot.com where the person is telling how Semrush is a lifesaver for him.

Semrush content marketing toolkit reviews
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Another review where the person is telling how much she like the Semrush content template tool.

Semrush content marketing toolkit reviews
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Here is another reviewer who is telling how Semrush’s topic research tool is helping him find killer topics for his blog.

Semrush content marketing toolkit reviews
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Along with positive reviews of Semrush, there are some criticism reviews too.

Like this:

Semrush content marketing toolkit reviews
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And this:

Semrush content marketing toolkit reviews
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How I increased my website traffic with Semrush Content Marketing toolkit? [Case Study]

Recently I had been given a chance of using the Semrush Guru plan for 14 days as I had to use this tool personally to create a review for you.

And trust me I have used a lot of content marketing tools but this toolkit was something different.

In these 14 days trial, I used almost all the tools of this toolkit to make a killer blog post for my blog.

Want to know the exact process of how I used these tools and what results I got from this experiment?

Continue reading this post!

Here is the step-by-step process that I have used in this experiment.

Step 1 – Find a killer blog post topic with the Semrush Topic Research tool. Next, add that blog topic to the keyword magic tool and find the relevant LSI keywords.

Step 2 – After finding the topic I put that topic in the Semrush Content Template tool. After that I gathered all the keywords and other SEO stuff from there and made my blog outline out of it.

Step 3 – Next I wrote that article, after writing it I copied it from Google docs and added it to the Semrush SEO writing assistant tool.

Step 4 – After checking all the readability, tone of voice, LSI keywords of my article, at last, I edited it with Grammarly.

Step 5 – After that, I published the article on my blog and shared it on social media platforms like Twitter and Facebook.

It should be noted that I haven’t used the Semrush marketing calendar, brand monitoring tool, and social media poster tool in this experiment.

Instead, I used the Semrush Keyword magic tool at the start to find the LSI keywords for my article easily.

Now it’s time for the results of that post!

(Note – I won’t tell you the topic of that post because I don’t want any unnecessary competition. Hope you understand)

The post that I have created with this toolkit is the most shared blog post of my blog till now!

Semrush content marketing toolkit review 2021 (Ultimate guide)!
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Many other bloggers have shared my post on Twitter.

Semrush content marketing toolkit review 2021 (Ultimate guide)!
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And due to this sharing, this post has got the maximum visits of all my blog posts currently.

Semrush content marketing toolkit review 2021 (Ultimate guide)!
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Thanks, Semrush team for giving me this amazing tool that has helped me create this review post.

Semrush content marketing toolkit review 2021 (Ultimate guide)!
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You can too use the Semrush Content Marketing platform for elevating your blog content for FREE by availing of the 7-days Guru plan trial from here.

Semrush pricing – Is it worth your money?

So, now it’s time to talk about Semrush pricing.

Semrush tool monthly pricing
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Semrush currently has three plans available:

  • Pro Plan – $119.95 per month
  • Guru Plan – $229.95 per month
  • Business Plan – $449.95 per month

Want more discount on the Semrush tool?

You can go for its yearly subscription and get a flat 17% discount on all its plans.

Semrush tool yearly pricing
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Here is the pricing structure of its yearly plan.

  • Pro Plan – $99.95 per month
  • Guru Plan – $191.62 per month
  • Business Plan – $374.95 per month

IMPORTANT NOTICE

Must read if you want to use the Semrush content marketing platform.

This thing I have discussed in the pros and cons section as well is that in the pro plan of Semrush you get limited features of its content marketing toolkit.

And if you want to use the content marketing platform to its full potential then you have to either invest in the Guru or Business plan.

Semrush content marketing toolkit limits
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Here is the feature comparison chart between the free, pro, guru, and business plans of SEMrush.

Free Plan – Very limited access to the content marketing platform

  • Topic Research – 2 Queries in total
  • Marketing Calendar – Not given access
  • Brand Monitoring – 1 project, with one keyword and location, with 1-day historical data and no exporting allowed
  • SEO Idea units – 10 Units (1 unit = 1 keyword)
  • SEO content templates – 1 template and 10 keywords per template
  • Writing Assistant – Same as given above
  • Content Audit – 1 project with max 50 pages to audit
  • Post tracking – 5 URLs to track

Pro Plan – Limited Access to the content marketing platform

  • Topic Research – 2 Queries in total
  • Marketing Calendar – Not given access
  • Brand Monitoring – 5 projects, with one keyword and location, with 1-day historical data and no exporting allowed
  • SEO Idea units – 500 Units (1 unit = 1 keyword)
  • SEO content templates – 1 template and 30 keywords per template
  • Writing Assistant – Same as given above
  • Content Audit – 5 project with max 50 pages to audit
  • Post tracking – 5 URLs to track

Guru Plan – Access to the content marketing platform

  • Topic Research – Unlimited queries
  • Marketing Calendar – 1 calendar with edit sharing
  • Brand Monitoring – 50 projects, with three keywords and 5 locations, with 3 months historical data and exporting allowed
  • SEO Idea units – 800 Units (1 unit = 1 keyword)
  • SEO content templates – Unlimited templates and 30 keywords per template
  • Writing Assistant – Same as given above + 5 plagiarism and tone of voice check
  • Content Audit – 50 projects with max 20,000 pages to audit
  • Post tracking – 50 URLs to track

Business Plan – Full access to the content marketing platform

  • Topic Research – Unlimited Queries in total
  • Marketing Calendar – Unlimited calendars
  • Brand Monitoring – 200 projects, with 5 keywords and 10 locations, with 6 months of historical data and exporting allowed
  • SEO Idea units – 2000 Units (1 unit = 1 Keyword)
  • SEO content templates – Unlimited templates and 30 keywords per template
  • Writing Assistant – Same as given above + 10 plagiarism checks and tone of voice check
  • Content Audit – 20,000 projects with max 200 pages to audit
  • Post tracking – 50 URLs to track

Semrush Content Marketing Toolkit alternatives

As I have previously said there are some drawbacks of every SaaS tool in the market.

And Semrush content marketing platform also comes in it as well.

So, there would be your reasons for not using the Semrush content marketing platform.

Maybe it is costly or you might not need any other tools that come with Semrush.

So, here are some alternatives to the Semrush content marketing toolkit

1. Contentstudio.io

Contentstudio.io is a cheaper alternative to the Semrush content marketing platform.

However, it doesn’t mean that it is cheaper in features as well.

Best alternative of Semrush content marketing platform
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It comes with a lot of features that help you create, schedule, and distribute your content online.

This tool is helping 30K people worldwide to properly create and distribute their content.

So, if you just want to get a content marketing tool and don’t want to get other internet marketing tools then you should definitely go with this tool.

Here are some benefits of this tool

  • AI-powered content discovery feature helps you find low-hanging content ideas in no time.
  • Find big industry influencers easily with its influencer discovery tool
  • Publisher tools help you plan, create and automate your content creation game
  • Content Insights tool can help you track how your content is working on the web
  • And a lot more features

Pricing

Contentstudio.io has very beginner-friendly pricing so every blogger can easily afford it.

Contentstudio.io monthly pricing. Semrush content marketing platform alternative
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It provides you four pricing plans

  • Pro – Comes at $49 per month only
  • Small – Comes at $99 per month only
  • Medium – Comes at $199 per month only
  • Large – Comes at $299 per month only

Along with that, it has annual plans as well which gives you 2 months of free subscription of this tool, and also the plans are way cheaper.

Contentstudio.io yearly pricing. Semrush content marketing platform alternative
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Here is the annual pricing of this tool:

  • Pro – $39 per month only
  • Small – $79 per month only
  • Medium – $159 per month only
  • Large – $239 per month only

2. Ahrefs Content Explorer

Ahrefs and Semrush are rivals in this SaaS tool market.

Both of them are ultimate in what they do.

For example, the strength of Ahrefs is its keyword research and backlink tools.

On the contrary, Semrush comes with a powerhouse of tools which is necessary for any internet marketer on the web.

Best Semrush content marketing platform alternatives
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To compete with Semrush content marketing toolkit Ahrefs has made its content explorer which is not as feature-packed as Semrush but is great if you want a cheaper content marketing tool

  • Feature-packed with filters that help you get your desired results quickly.
  • Advanced operators to find low-hanging topics and backlink opportunities for your blog.
  • Organic traffic, referring domains, traffic value and other metrics help you properly analyze your competitors
  • Social share count to analyze if the content piece is shareable or not.
  • A lot of link-building features come with the Ahrefs content explorer that helps you get backlinks for your blog easily.
  • Brand monitoring tool which helps you get alert when you are mentioned somewhere on the web

Pricing

Unlike Semrush Ahrefs content explorer is in every premium plan of Ahrefs.

So, you can easily use the power of content explorer to make great content for your blog.

Ahrefs tool monthly pricing. Semrush content marketing toolkit alternative
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Here is the monthly pricing of the Ahrefs tool:

  • Lite – $99 per month
  • Standard – $179 per month
  • Advanced – $399 per month
  • Agency – $999 per month

Along with the monthly plans, you get annual plans and in that, you get 2 months of free subscription to this tool.

Ahrefs tool yearly pricing. Semrush content marketing toolkit alternative
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Here are its yearly pricing plans

  • Lite – $82 per month
  • Standard – $179 per month
  • Advanced – $332 per month
  • Agency – $832 per month

You can try Ahrefs for 7 days for just $7.

Along with these two tools you can use these tools for your content marketing as well:

  • Trello – Organise your blog tasks easily with this tool
  • Buzzsumo – Backlink building and competitive analysis tool
  • Tweriod – Helps you tweet at the right time
  • Frase – Helps you write SEO-friendly content with A.I.
  • Canva – Create beautiful images for your social media

Frequently Asked Questions

Yes, Semrush is one of the leading SEO and internet marketing SAAS tools in the market.

You will never regret a bit if you invest in this super rocking internet marketing tool.

Yes, Semrush has a free plan which comes with limited functionalities. You can avail of its guru plan free trial from here.

Semrush content marketing toolkit is a set of content marketing tools that helps you create awesome content and effectively distribute it as well.

Semrush content marketing platform is for those bloggers, internet marketers, e-commerce owners who want to simplify their content marketing efforts and get the max juice out of it.

Yes, it is the best content marketing tool in the market. It helps you plan your content, create your content and also distribute it effectively as well.

It comes with a lot of content marketing tools that help you take your content game to new heights

Yes, you have limited access to the content marketing toolkit in the Semrush pro plan.

However, if you want to use its full potential then you have to buy the Guru or Business plan

Here are some ways how Semrush content marketing toolkit can help you succeed in blogging:

  • Find untapped blog topics to rank fast on Google.
  • It helps you create awesome blog content with content template and writing assistant tool.
  • Create a proper blog and social media calender with marketing calendar tool.
  • Turn your unlinked brand mentions linked easily with brand monitoring tool.
  • And at last use social media poster tool to effectively distribute your blog content.

Wrap Up!

Creating effective content and distributing it properly is the need of the hour.

And you can do that easily with this robust content marketing platform from Semrush.

Now you tell me do you think that Semrush content marketing toolkit is worthy of the title of best content marketing tool or not?

Share your thoughts in the comments down below.

I would love to hear from you.

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12 Comments

  1. Hi Nishant

    Massive post, this is probably the most comprehensive post around the Semrush Content Marketing platform I have come across so far.

    I can see the hard work you have put into crafting this post. It will definitely help all the content creators who are struggling to create content for their blogs.

    Thanks for sharing such a detailed post.
    Amit Garg

  2. Hey Nishant,

    SEMrush is definitely one of the best all-in-one tools for bloggers. You have covered everything about the content marketing platform.

    I’ve read almost 30+ articles one SEMrush but this one is probably the most detailed article I have come across. Keep up the good works.

  3. Hi Nishant,

    Semrush is one tool that I use for all my marketing needs, whether it is content marketing, keyword research, or paid ads research. It works great for me and I love it because I am using this tool for a very long time.

    Thank you for sharing such a detailed post on how to use Semrush for Content marketing.